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  "documentTitle": "2023 Ipsos Global Trends Report",
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      "text": "Three major challenges facing people, and how organisations can offer help: 1. An economic crisis hitting our wallets; 2. A tension between global and local; 3. A climate crisis we need to solve",
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      "text": "Our values are largely shared, though they also sometimes conflict either within ourselves or within our groups, nations and markets, which leads us to our final question: how can brands, governments and individuals work together to solve all these issues and build on the hope and optimism represented here?",
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      "text": "Amid this backdrop of disorder, there are bright spots. While the polycrisis impacts our overall optimism – only 31% are optimistic about the world in 2023 – we remain happy and hopeful about ourselves and our personal lives, at least: 58% of people say they're happy overall, and 59% are optimistic about their own futures. People do have common values, interests and goals. In fact, 79% of the world’s citizens think that brands can make money and support good causes. A growing proportion of people will pay more for brands that act responsibly (63%), and we’re generally on the same page about the climate: 79% feel that we’re heading for environmental disaster unless we change our habits. Corporations, governments and individuals all have a role to play in solving these crises – and helping people to cope. But lack of trust is a barrier: 72% are worried that governments and public services won’t look after citizens in the future, and 54% don’t trust business leaders to tell the truth.",
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