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  "documentTitle": "2023 Ipsos Global Trends Report",
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      "text": "It is clear, though, that attitudes to globalisation are strongly linked to the economic development of nations and the living standards of their populations.",
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      "text": "66% think globalisation is ‘good for my country’",
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      "text": "62% think globalisation is ‘good for me personally’",
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      "text": "It is clear, though, that attitudes to globalisation are strongly linked to the economic development of nations and the living standards of their populations: of the top 20 countries ranked in terms of how much they feel that globalisation is ‘good for my country’, ten are in Asia, six in Latin America and three in Middle East/Africa. Only one (New Zealand) falls outside these emerging regions. For corporations, the issue is complicated by the need to balance lower production costs with unstable supply chains: the outcome is an effort to stabilise supply via nearshoring, often presented as an effort to support local communities.",
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      "text": "Over the 1990s and 2000s, cheap labour in Asia coupled with relatively inexpensive, reliable global shipping drove consumerism and fuelled the march of globalisation. The growth of the middle classes in China drove up labour costs, governments focused on more lucrative industrial sectors, and manufacturers switched to other offshore markets. COVID-19 and global conflicts put huge pressure on global supply chains and forced manufacturers and retailers to prioritise resilience and agility of supply through tactics like nearshoring and friendshoring. Having found more stable supply chains out of necessity, many people have come to appreciate the benefits of these (their reliability, lower cost, shorter lead times and lower environmental impact) and consumers have started to adopt a more local-first attitude.",
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