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  "documentTitle": "2023 Ipsos Global Trends Report",
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      "text": "Speaking of monetisation, after years of growth, Big Tech is pulling back. Massive layoffs and reductions in spending have hit an industry that has seen little hardship to date. But is this enough to stave off greater calls for accountability and regulation? Among government detractors, concerns of national security as it relates to foreign technology are commonplace. Will the internet may eventually fracture between east and west?",
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      "text": "Has digital technology made good on the promises it made of greater efficiency and better connection and collaboration? Social media in particular has been questioned. Many users are now choosing a 'digital detox', with some claiming that the end of Instagram is near, as it becomes more heavily monetised and vies for user attention by replicating other apps versus innovating on its own.",
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      "text": "Last, we would be remiss not to mention the metaverse and generative artificial intelligence, which has captured the world's attention, even though we don't quite know what it is. Is it here already? Is it a PR pivot? Or will it be the next big thing for societies, markets and people?",
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      "text": "What it’s about today: Even though technology may seem pervasive in our everyday lives, there’s still considerable digitisation of industries and systems to be done. For example, interactions with government websites rarely feel technically optimal.",
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