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  "documentTitle": "2023 Ipsos Global Trends Report",
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  "notes": "Part of a series of slides on global trends; this one focuses on 'Data Dilemmas'.",
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      "kind": "callout",
      "text": "feel that it is inevitable that we will lose some privacy in the future because of what new technology can do",
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      "text": "81% feel that it is inevitable that we will lose some privacy in the future because of what new technology can do",
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      "text": "The alternative is not using social media platforms and services at all, but this leaves no middle ground for those who are privacy-minded. While requiring opt-in for certain functionality is becoming more common, brands such as Apple have begun pushing for enhanced data privacy in order to differentiate themselves and reassure customers.",
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      "text": "With the recent proliferation of data protection initiatives worldwide, there is more transparency and choice around how consumers are tracked – but the picture is not yet complete. As we approach a cookie-less world, marketers and data companies will position and evolve their services to maintain business as usual.",
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      "text": "What it’s about today:",
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      "text": "Despite constant news of hacks, data breaches, scams and online manipulation, people have not really changed their habits around data privacy and security. The majority of people across the globe either know, or assume, that their data is being collected and used, but they don't know who has it, what is being done with it, and how they can prevent their data from being collected.",
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      "text": "Beyond the consumer landscape, there’s increasing worry about the use of citizens’ data by foreign governments and state actors, for uses from hacking to inciting social upheaval. Data has become the currency of a technological cold war. This has led to protectionist laws about where data can be stored and even which technology providers are allowed to do business.",
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