{
  "docId": "019dd923-5e87-7479-8208-6cddf065383c",
  "docSlug": "b2639559b48e2ff8",
  "documentTitle": "2023 Ipsos Global Trends Report",
  "authorId": "IPSOS",
  "authorName": "Ipsos",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "industry_analyst",
  "sourceTypeLabel": "Industry analyst",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.778,
  "pageNumber": 42,
  "pageCount": 121,
  "prevPage": 41,
  "nextPage": 43,
  "slideType": "section_divider",
  "function": "transition",
  "density": "balanced",
  "nDataPoints": 0,
  "notes": "Part of the Ipsos Global Trends 2023 deck.",
  "elementsJson": [
    "headline_text",
    "paragraph",
    "photo",
    "logo_grid"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5e87-7479-8208-6cddf065383c/42",
  "deckHref": "/decks/019dd923-5e87-7479-8208-6cddf065383c",
  "deckJsonHref": "/decks/019dd923-5e87-7479-8208-6cddf065383c.json",
  "deckAnchorHref": "/decks/019dd923-5e87-7479-8208-6cddf065383c#slide-42",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "Whether it’s that eerily accurate advert that pops up after you and your spouse have agreed to buy a new sofa, or your quick acceptance of the default cookie settings on a website so you can read an article a colleague just sent you, at times we all question who has our data and what they’re doing with it.",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd952-22fe-7591-8856-13c348208bfd",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.07,
        "w": 0.05,
        "x": 0.92,
        "y": 0.9
      },
      "kind": "image",
      "text": "Ipsos",
      "attrs": null,
      "subkind": "logo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "020402d0-ea8f-44fb-95a6-d8a9302c5b09",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.25,
        "w": 0.33,
        "x": 0.63,
        "y": 0.5
      },
      "kind": "paragraph",
      "text": "Whether it’s that eerily accurate advert that pops up after you and your spouse have agreed to buy a new sofa, or your quick acceptance of the default cookie settings on a website so you can read an article a colleague just sent you, at times we all question who has our data and what they’re doing with it. But how much do people really care? And perhaps more importantly, are they willing to do something about it?",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "67947c84-7ee0-4079-8c9a-28e097130f23",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.25,
        "x": 0.63,
        "y": 0.29
      },
      "kind": "title",
      "text": "DATA DILEMMAS",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "65afe7ec-3d86-432a-b71a-071a3a18a24d",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.15,
        "x": 0.03,
        "y": 0.06
      },
      "kind": "title",
      "text": "GLOBAL TRENDS 2023",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "ee67eafa-a595-4d9f-9591-8761326dcafe",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 121,
      "from": 17,
      "beatId": "e156affa-dff1-4ec6-85bf-48f30f0d6128",
      "arcName": "Monroe's Motivated Sequence",
      "arcSlug": "monroes-sequence",
      "beatName": "Visualization",
      "beatSlug": "monroes-sequence-visualization",
      "evidence": "The document ends with a call to action and a visualization of the future, encouraging readers to take action based on the findings.",
      "position": 3,
      "confidence": 0.8,
      "parentBeatName": "Evidence",
      "parentBeatSlug": "evidence"
    }
  ],
  "loops": [
    {
      "to": 121,
      "from": 18,
      "name": "Mece Breakdown",
      "slug": "40-mece-breakdown",
      "bestFor": "Problem structuring, ensuring completeness, strategic analysis",
      "matchId": "df4d8b05-cf3e-49a9-8135-4f332e71cfe6",
      "evidence": "The document provides a MECE breakdown of the global trends and their impact on different markets and demographics.",
      "position": 2,
      "objective": "How do the global trends impact different markets and demographics?",
      "structure": "The Whole -> Category A (distinct) -> Category B (distinct) -> Category C (distinct) -> Complete Coverage",
      "confidence": 0.7,
      "description": "Divide a complex topic into mutually exclusive, collectively exhaustive categories"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}