{
  "docId": "019dd923-5e87-7479-8208-6cddf065383c",
  "docSlug": "b2639559b48e2ff8",
  "documentTitle": "2023 Ipsos Global Trends Report",
  "authorId": "IPSOS",
  "authorName": "Ipsos",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "industry_analyst",
  "sourceTypeLabel": "Industry analyst",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.778,
  "pageNumber": 23,
  "pageCount": 121,
  "prevPage": 22,
  "nextPage": 24,
  "slideType": "data_table",
  "function": "analyze_data",
  "density": "dense",
  "nDataPoints": 22,
  "notes": "The slide uses a grouped bar chart structure to compare agreement percentages across six demographic categories.",
  "elementsJson": [
    "headline_text",
    "bar_chart_vertical",
    "paragraph",
    "footnote"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5e87-7479-8208-6cddf065383c/23",
  "deckHref": "/decks/019dd923-5e87-7479-8208-6cddf065383c",
  "deckJsonHref": "/decks/019dd923-5e87-7479-8208-6cddf065383c.json",
  "deckAnchorHref": "/decks/019dd923-5e87-7479-8208-6cddf065383c#slide-23",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "Climate change will impact us all, and this shared lived experience is borne out by the fact that across all ages, genders, levels of income and education, working and marital status, the levels of concern about the climate emergency are remarkably consistent.",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd952-22fe-7591-8854-124f94c250fe",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.55,
        "w": 0.68,
        "x": 0.27,
        "y": 0.23
      },
      "kind": "chart",
      "text": "Grouped bar chart showing agreement percentages across Gender, Age, Marital Status, Education, Income, and Working Status.",
      "attrs": null,
      "subkind": "bar-vertical",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "63001f84-dde1-4092-8e50-10b3a598d9de",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "% agree: 83%",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-22fe-7591-8854-161ef59d20d9",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.68,
        "x": 0.27,
        "y": 0.8
      },
      "kind": "paragraph",
      "text": "Climate change will impact us all, and this shared lived experience is borne out by the fact that across all ages, genders, levels of income and education, working and marital status, the levels of concern about the climate emergency are remarkably consistent. Such unanimity of feeling is rare, and gives those involved with this crucial issue a broad base with which to work.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "56c44293-6da9-4cd9-b327-1b768290de58",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.2,
        "x": 0.03,
        "y": 0.28
      },
      "kind": "paragraph",
      "text": "To what extent do you agree or disagree with the following statement? % agree. We are heading for environmental disaster unless we change our habits quickly.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "a985229b-e302-4f7e-a968-30a49c19be88",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.2,
        "x": 0.03,
        "y": 0.68
      },
      "kind": "source-note",
      "text": "Base: 48,579 adults aged 16-75 across 50 markets, interviewed online between 23 September and 14 November 2022. Source: Ipsos Global Trends 2023",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "c3e84492-0604-4da0-ae52-b6bdb7f8cf13",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.7,
        "x": 0.03,
        "y": 0.07
      },
      "kind": "title",
      "text": "Concern about the environmental emergency is ubiquitous across demographic groups",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "c97ef18e-0ce4-4ea9-969d-4f2866e5fd8b",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 121,
      "from": 17,
      "beatId": "e156affa-dff1-4ec6-85bf-48f30f0d6128",
      "arcName": "Monroe's Motivated Sequence",
      "arcSlug": "monroes-sequence",
      "beatName": "Visualization",
      "beatSlug": "monroes-sequence-visualization",
      "evidence": "The document ends with a call to action and a visualization of the future, encouraging readers to take action based on the findings.",
      "position": 3,
      "confidence": 0.8,
      "parentBeatName": "Evidence",
      "parentBeatSlug": "evidence"
    }
  ],
  "loops": [
    {
      "to": 121,
      "from": 18,
      "name": "Mece Breakdown",
      "slug": "40-mece-breakdown",
      "bestFor": "Problem structuring, ensuring completeness, strategic analysis",
      "matchId": "df4d8b05-cf3e-49a9-8135-4f332e71cfe6",
      "evidence": "The document provides a MECE breakdown of the global trends and their impact on different markets and demographics.",
      "position": 2,
      "objective": "How do the global trends impact different markets and demographics?",
      "structure": "The Whole -> Category A (distinct) -> Category B (distinct) -> Category C (distinct) -> Complete Coverage",
      "confidence": 0.7,
      "description": "Divide a complex topic into mutually exclusive, collectively exhaustive categories"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}