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  "documentTitle": "2023 Ipsos Global Trends Report",
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  "notes": "The framework is a circular process diagram showing how Macro Forces, Shifts, and Signals interact through 'Change' and 'Respond & Inspire' loops.",
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      "text": "Macro Forces operate at a broad level and have far-reaching impacts within a country and across borders.\nShifts are changes in values and attitudes across society, markets and people that we have been tracking over time.\nSignals are local changes, such as new product launches.",
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