{
  "docId": "019dd923-5e87-7479-8208-6cddf065383c",
  "docSlug": "b2639559b48e2ff8",
  "documentTitle": "2023 Ipsos Global Trends Report",
  "authorId": "IPSOS",
  "authorName": "Ipsos",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "industry_analyst",
  "sourceTypeLabel": "Industry analyst",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.778,
  "pageNumber": 107,
  "pageCount": 121,
  "prevPage": 106,
  "nextPage": 108,
  "slideType": "industry_trends",
  "function": "analyze_data",
  "density": "overcrowded",
  "nDataPoints": 15,
  "notes": "The slide highlights a tension between trust in medical science and a desire for personal autonomy in healthcare.",
  "elementsJson": [
    "headline_text",
    "line_chart",
    "paragraph",
    "footnote"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5e87-7479-8208-6cddf065383c/107",
  "deckHref": "/decks/019dd923-5e87-7479-8208-6cddf065383c",
  "deckJsonHref": "/decks/019dd923-5e87-7479-8208-6cddf065383c.json",
  "deckAnchorHref": "/decks/019dd923-5e87-7479-8208-6cddf065383c#slide-107",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "In Brazil, for example, between 2013 and 2016 there was a large swing towards wanting more control over health and feeling that diseases will be curable.",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd952-22fe-7591-885c-e4955eee1994",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.52,
        "w": 0.35,
        "x": 0.33,
        "y": 0.21
      },
      "kind": "chart",
      "text": "Line chart showing trends for three statements in Brazil from 2013 to 2022",
      "attrs": null,
      "subkind": "line",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "aa25ca0a-3aba-4a31-8344-1a87340d6224",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.25,
        "w": 0.25,
        "x": 0.7,
        "y": 0.22
      },
      "kind": "list",
      "text": "I believe all recommended vaccines are beneficial for me and my family\nI would like more control over my health\nEventually all medical conditions and diseases will be curable",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "708913e3-b0b9-401e-8f13-5dcb389bf7fd",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "Public sentiment",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-22fe-7591-885c-e8835d6c7458",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.6,
        "x": 0.33,
        "y": 0.77
      },
      "kind": "paragraph",
      "text": "In Brazil, for example, between 2013 and 2016 there was a large swing towards wanting more control over health and feeling that diseases will be curable. This has largely been maintained since. Pro-vaccine attitudes have remained consistently high since the beginning of the pandemic – though, of course, it is important to recognise that not everyone feels the same.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "97a80d6d-9410-4aa4-86b9-6888ca20f20f",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.2,
        "x": 0.03,
        "y": 0.36
      },
      "kind": "paragraph",
      "text": "To what extent do you agree or disagree with the following statements?",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "cdc2c22a-e1f9-42ea-8609-1c8dc5cde23a",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.2,
        "x": 0.03,
        "y": 0.7
      },
      "kind": "source-note",
      "text": "Base: 500-1,000 500-1,000 adults aged 16-75 (18-75 in US and Canada) per market per year\nSource: Ipsos Global Trends Series",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "8023a8ac-d1ca-40eb-a170-6219cd8a198b",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.12,
        "w": 0.85,
        "x": 0.03,
        "y": 0.08
      },
      "kind": "title",
      "text": "While there is a widespread belief in the power of science to solve major health problems, people want to retain control",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "7b6fb67d-8c78-432e-a660-5321af5b6f5f",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 121,
      "from": 17,
      "beatId": "e156affa-dff1-4ec6-85bf-48f30f0d6128",
      "arcName": "Monroe's Motivated Sequence",
      "arcSlug": "monroes-sequence",
      "beatName": "Visualization",
      "beatSlug": "monroes-sequence-visualization",
      "evidence": "The document ends with a call to action and a visualization of the future, encouraging readers to take action based on the findings.",
      "position": 3,
      "confidence": 0.8,
      "parentBeatName": "Evidence",
      "parentBeatSlug": "evidence"
    }
  ],
  "loops": [
    {
      "to": 121,
      "from": 18,
      "name": "Mece Breakdown",
      "slug": "40-mece-breakdown",
      "bestFor": "Problem structuring, ensuring completeness, strategic analysis",
      "matchId": "df4d8b05-cf3e-49a9-8135-4f332e71cfe6",
      "evidence": "The document provides a MECE breakdown of the global trends and their impact on different markets and demographics.",
      "position": 2,
      "objective": "How do the global trends impact different markets and demographics?",
      "structure": "The Whole -> Category A (distinct) -> Category B (distinct) -> Category C (distinct) -> Complete Coverage",
      "confidence": 0.7,
      "description": "Divide a complex topic into mutually exclusive, collectively exhaustive categories"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}