{
  "docId": "019dd923-5e87-7479-8208-6cddf065383c",
  "docSlug": "b2639559b48e2ff8",
  "documentTitle": "2023 Ipsos Global Trends Report",
  "authorId": "IPSOS",
  "authorName": "Ipsos",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "industry_analyst",
  "sourceTypeLabel": "Industry analyst",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.778,
  "pageNumber": 102,
  "pageCount": 121,
  "prevPage": 101,
  "nextPage": 103,
  "slideType": "key_messages",
  "function": "summarize",
  "density": "dense",
  "nDataPoints": 0,
  "notes": "Part of a series of trend slides; this one focuses on 'Simplicity & Meaning Search'.",
  "elementsJson": [
    "headline_text",
    "paragraph",
    "photo"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5e87-7479-8208-6cddf065383c/102",
  "deckHref": "/decks/019dd923-5e87-7479-8208-6cddf065383c",
  "deckJsonHref": "/decks/019dd923-5e87-7479-8208-6cddf065383c.json",
  "deckAnchorHref": "/decks/019dd923-5e87-7479-8208-6cddf065383c#slide-102",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "Are your services, products, purchasing and content channels as friction-free as possible, or do they require significant mental resources from your audience?",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd952-22fe-7591-885c-96b7745ac34e",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 1,
        "w": 0.246,
        "x": 0.754,
        "y": 0
      },
      "kind": "image",
      "text": null,
      "attrs": null,
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "f2e78742-8c2c-44ff-b0aa-62314cfe3ec8",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.25,
        "w": 0.22,
        "x": 0.27,
        "y": 0.29
      },
      "kind": "list",
      "text": "How do you balance the need to offer your employees a good work-life balance with the need to reduce costs and maintain productivity?",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "40db5cc6-2230-45ee-9b81-2a07bb01afb9",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.25,
        "w": 0.22,
        "x": 0.505,
        "y": 0.29
      },
      "kind": "list",
      "text": "How do you maximise the effectiveness of your marketing outreach while still respecting your audience's right to headspace and downtime?",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "7b09f33f-76ad-4708-b696-859d2b8b7b50",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.25,
        "w": 0.22,
        "x": 0.036,
        "y": 0.29
      },
      "kind": "list",
      "text": "Are your services, products, purchasing and content channels as friction-free as possible, or do they require significant mental resources from your audience?",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "c85d8f34-3ee3-472e-a34c-ec57293bb9b4",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.35,
        "x": 0.036,
        "y": 0.075
      },
      "kind": "title",
      "text": "Avoid the temptation to complicate things",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "94c09219-f68c-44bb-95cb-757adce209c2",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.15,
        "x": 0.036,
        "y": 0.24
      },
      "kind": "title",
      "text": "Thought Starters",
      "attrs": null,
      "subkind": "subtitle",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "b5924fbc-3307-4bee-b946-a6c9a7d76599",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "List presentation",
      "slug": "list-presentation",
      "agent": null,
      "layer": "slide",
      "matchId": "c3f574b1-0f7d-4129-a919-6dc67a4265bd",
      "evidence": "list/bullet: Are your services, products, purchasing and content channels as friction-free as possible, or do they require significant mental resources from your audience?",
      "confidence": 0.7
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 121,
      "from": 17,
      "beatId": "e156affa-dff1-4ec6-85bf-48f30f0d6128",
      "arcName": "Monroe's Motivated Sequence",
      "arcSlug": "monroes-sequence",
      "beatName": "Visualization",
      "beatSlug": "monroes-sequence-visualization",
      "evidence": "The document ends with a call to action and a visualization of the future, encouraging readers to take action based on the findings.",
      "position": 3,
      "confidence": 0.8,
      "parentBeatName": "Evidence",
      "parentBeatSlug": "evidence"
    }
  ],
  "loops": [
    {
      "to": 121,
      "from": 18,
      "name": "Mece Breakdown",
      "slug": "40-mece-breakdown",
      "bestFor": "Problem structuring, ensuring completeness, strategic analysis",
      "matchId": "df4d8b05-cf3e-49a9-8135-4f332e71cfe6",
      "evidence": "The document provides a MECE breakdown of the global trends and their impact on different markets and demographics.",
      "position": 2,
      "objective": "How do the global trends impact different markets and demographics?",
      "structure": "The Whole -> Category A (distinct) -> Category B (distinct) -> Category C (distinct) -> Complete Coverage",
      "confidence": 0.7,
      "description": "Divide a complex topic into mutually exclusive, collectively exhaustive categories"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}