{
  "docId": "019dd923-5e87-7479-8208-67035053d8f2",
  "docSlug": "6513e30148d4c6fc",
  "documentTitle": "what worries the world december 2024",
  "authorId": "IPSOS",
  "authorName": "Ipsos",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "industry_analyst",
  "sourceTypeLabel": "Industry analyst",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.778,
  "pageNumber": 12,
  "pageCount": 48,
  "prevPage": 11,
  "nextPage": 13,
  "slideType": "key_takeaways",
  "function": "summarize",
  "density": "dense",
  "nDataPoints": 8,
  "notes": "Data based on Ipsos Global Advisor survey of 23,287 adults across 29 countries.",
  "elementsJson": [
    "headline_text",
    "paragraph",
    "big_number",
    "footnote"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5e87-7479-8208-67035053d8f2/12",
  "deckHref": "/decks/019dd923-5e87-7479-8208-67035053d8f2",
  "deckJsonHref": "/decks/019dd923-5e87-7479-8208-67035053d8f2.json",
  "deckAnchorHref": "/decks/019dd923-5e87-7479-8208-67035053d8f2#slide-12",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "For 11 out of 12 months, inflation has been the primary concern globally.",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd952-1d72-75f1-bac0-675be55442f8",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.2,
        "x": 0.75,
        "y": 0.2
      },
      "kind": "metric",
      "text": "11/12",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "76ee3875-b398-4f36-aace-649e1f6dcd25",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "Global concern ranking: 11/12",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-1d72-75f1-bac0-6b40325ae02c",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.2,
        "x": 0.75,
        "y": 0.35
      },
      "kind": "paragraph",
      "text": "months inflation has been the number one concern this year.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "7409c0a8-1e98-4839-8add-284901a69b27",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.7,
        "w": 0.45,
        "x": 0.27,
        "y": 0.2
      },
      "kind": "paragraph",
      "text": "Inflation is the number one concern across 29 countries in December 2024. One in three (32%) choose it as an issue, 5pp lower compared to the same time last year. Last month crime & violence was the joint top worry alongside inflation. This month concern for crime has fallen slightly to 31%. For 11 out of 12 months, inflation has been the primary concern globally. In September, crime & violence was top. Meanwhile, for the rest of the top five concerns, there has been little change this month, with inequality falling marginally to three in ten (29%) and unemployment and corruption increasing fractionally to 27%, for both. Taxes has moved up one position from seventh to sixth this month, with just under a fifth (18%) across 29 countries expressing worry. Immigration control has dipped to joint 8th (along side climate change) to 16% expressing concern.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "82a5b321-8bd6-4f6e-b15a-3e89f220e1aa",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.2,
        "w": 0.2,
        "x": 0.05,
        "y": 0.68
      },
      "kind": "source-note",
      "text": "Base: Representative sample of 23,287 adults aged 16-74 in 29 participating countries, November 22nd 2024 - December 6th 2024. Source: Ipsos Global Advisor. Global score is a Global Country Average. See methodology for details. Filter: Country: World | Current Wave: Dec 24",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "61d58fc6-cd8b-4c2c-956e-1af837fa4511",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.2,
        "x": 0.05,
        "y": 0.1
      },
      "kind": "title",
      "text": "World Worries: Full List",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "9df4ecee-cc94-4a55-839d-1cabc9d17182",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Chunking",
      "slug": "chunking",
      "agent": "Architect",
      "layer": "loop",
      "matchId": "019debec-9904-766b-8cde-fe8844d157b9",
      "evidence": "Deck breaks worries into discrete digestible categories from this point on.",
      "confidence": 60
    },
    {
      "name": "Concrete Language",
      "slug": "concrete-language",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "019debec-98d9-74f3-b16e-49eeb1808f74",
      "evidence": "Specific numbers and durations cited.",
      "confidence": 70
    },
    {
      "name": "So What? Test",
      "slug": "so-what-test",
      "agent": "Architect",
      "layer": "slide",
      "matchId": "019debec-98ad-76ff-ab28-089ef4775086",
      "evidence": "Callout: 'For 11 out of 12 months, inflation has been the primary concern globally.'",
      "confidence": 80
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 32,
      "from": 7,
      "beatId": "019debec-91d1-77d1-8700-16032c40c8b9",
      "arcName": "The Triple Take",
      "arcSlug": "triple-take",
      "beatName": "The Implications (So What)",
      "beatSlug": null,
      "evidence": "Direction-of-travel section + worry-by-worry deep-dives surface what the data means.",
      "position": 2,
      "confidence": 55,
      "parentBeatName": null,
      "parentBeatSlug": null
    },
    {
      "to": 32,
      "from": 11,
      "beatId": "019debec-92aa-76b5-9a46-cbcc500da162",
      "arcName": "The Onion",
      "arcSlug": "onion",
      "beatName": "Deeper Layer",
      "beatSlug": null,
      "evidence": "Worry-by-worry deep-dive across 8 categories.",
      "position": 3,
      "confidence": 45,
      "parentBeatName": null,
      "parentBeatSlug": null
    }
  ],
  "loops": [
    {
      "to": 14,
      "from": 12,
      "name": "Mece Breakdown",
      "slug": "40-mece-breakdown",
      "bestFor": "Problem structuring, ensuring completeness, strategic analysis",
      "matchId": "019debec-937f-74b3-ba6a-f0c72147fb32",
      "evidence": "Full worries list plus 6-category long-term trend establishes the partition before zooming.",
      "position": 3,
      "objective": "Lay out the full MECE list of worry categories and long-term ranks",
      "structure": "The Whole -> Category A (distinct) -> Category B (distinct) -> Category C (distinct) -> Complete Coverage",
      "confidence": 70,
      "description": "Divide a complex topic into mutually exclusive, collectively exhaustive categories"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}