{
  "docId": "019dd923-5e87-7479-8208-63c0d4580685",
  "docSlug": "29e814a7b88350c2",
  "documentTitle": "cx global insights 2025 ipsos sneak peek",
  "authorId": "IPSOS",
  "authorName": "Ipsos",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "industry_analyst",
  "sourceTypeLabel": "Industry analyst",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.778,
  "pageNumber": 9,
  "pageCount": 12,
  "prevPage": 8,
  "nextPage": 10,
  "slideType": "kpi_dashboard",
  "function": "summarize",
  "density": "dense",
  "nDataPoints": 3,
  "notes": "The percentages do not sum to 100%, suggesting these categories may not be mutually exclusive or exhaustive in the source data.",
  "elementsJson": [
    "headline_text",
    "donut_chart",
    "big_number"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5e87-7479-8208-63c0d4580685/9",
  "deckHref": "/decks/019dd923-5e87-7479-8208-63c0d4580685",
  "deckJsonHref": "/decks/019dd923-5e87-7479-8208-63c0d4580685.json",
  "deckAnchorHref": "/decks/019dd923-5e87-7479-8208-63c0d4580685#slide-9",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "A tale of two halves – half of experiences are good, the rest are negative or un memorable",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd952-1d70-74f7-9358-be0791bd69e5",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.5,
        "w": 0.28,
        "x": 0.66,
        "y": 0.308
      },
      "kind": "chart",
      "text": "18% Poor",
      "attrs": null,
      "subkind": "donut",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "10021408-0349-488e-ac69-e1319f1b667c",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.5,
        "w": 0.28,
        "x": 0.35,
        "y": 0.308
      },
      "kind": "chart",
      "text": "39% Nothing Notable",
      "attrs": null,
      "subkind": "donut",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "3e14b2f3-3177-44d3-9e20-69dcc51113b6",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.5,
        "w": 0.28,
        "x": 0.036,
        "y": 0.308
      },
      "kind": "chart",
      "text": "51% Good",
      "attrs": null,
      "subkind": "donut",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "ee0b1e2f-286c-43c0-8e8c-0060484c06a0",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.02,
        "w": 0.25,
        "x": 0.036,
        "y": 0.94
      },
      "kind": "disclaimer",
      "text": "© Ipsos | CX Global Insights 2025 | Version #1 | Public",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "7fac12fe-bcf5-4bb0-94a4-63eabf205788",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "Customer Experience Quality: 51%",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-1d70-74f7-9358-c2f7fa9e5a06",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.65,
        "x": 0.036,
        "y": 0.16
      },
      "kind": "title",
      "text": "A tale of two halves – half of experiences are good, the rest are negative or unmemorable. An opportunity to elevate CX",
      "attrs": null,
      "subkind": "action-title",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "2e70c848-111c-4a29-8457-d3919dba3d84",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.04,
        "w": 0.55,
        "x": 0.036,
        "y": 0.108
      },
      "kind": "title",
      "text": "Experience Quality – What's the current state of CX globally?",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "ee98fa08-ba0b-4dba-b504-e51dc335a2b4",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Framing Effect",
      "slug": "framing-effect",
      "agent": "Architect",
      "layer": "block",
      "matchId": "019debe0-3c67-742f-a50d-17b36ad6f963",
      "evidence": "Half-good framing recasts mediocre data as opportunity",
      "confidence": 70
    },
    {
      "name": "Action Titles",
      "slug": "action-titles",
      "agent": "Architect",
      "layer": "slide",
      "matchId": "019debe0-3bbe-74eb-b24b-ef4f896228e8",
      "evidence": "Sub-title 'A tale of two halves – half of experiences are good, the rest are negative or unmemorable'",
      "confidence": 85
    },
    {
      "name": "Color Strategy",
      "slug": "color-strategy",
      "agent": "Designer",
      "layer": "slide",
      "matchId": "019debe0-3c12-75da-a9b2-47230414d3a9",
      "evidence": "Teal good / grey neutral / pink poor encodes sentiment",
      "confidence": 85
    },
    {
      "name": "Metaphor & Analogy",
      "slug": "metaphor-analogy",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "019debe0-3c3d-7006-acbc-d2a94cada561",
      "evidence": "'Tale of two halves' explicit metaphor in subtitle",
      "confidence": 75
    },
    {
      "name": "Small Multiples",
      "slug": "small-multiples",
      "agent": "Designer",
      "layer": "slide",
      "matchId": "019debe0-3be8-71a8-80f7-275118b694e9",
      "evidence": "Three parallel donut charts (51% / 39% / 18%)",
      "confidence": 90
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 11,
      "from": 9,
      "beatId": "019debe0-34ef-769d-8770-4a5212dffe0b",
      "arcName": "The Consultant's Gambit",
      "arcSlug": "consultants-gambit",
      "beatName": "Evidence & Proof",
      "beatSlug": null,
      "evidence": "State-of-CX donuts, Forces-of-CX framework, scatter validates predictive power",
      "position": 4,
      "confidence": 65,
      "parentBeatName": null,
      "parentBeatSlug": null
    },
    {
      "to": 9,
      "from": 3,
      "beatId": "019debe0-3570-765c-bb12-11457eda1527",
      "arcName": "The Triple Take",
      "arcSlug": "triple-take",
      "beatName": "The Facts (What)",
      "beatSlug": null,
      "evidence": "Scope and finding slides reporting what the research shows",
      "position": 1,
      "confidence": 55,
      "parentBeatName": null,
      "parentBeatSlug": null
    }
  ],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}