{
  "docId": "019dd923-5e87-7479-8208-63c0d4580685",
  "docSlug": "29e814a7b88350c2",
  "documentTitle": "cx global insights 2025 ipsos sneak peek",
  "authorId": "IPSOS",
  "authorName": "Ipsos",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "industry_analyst",
  "sourceTypeLabel": "Industry analyst",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.778,
  "pageNumber": 7,
  "pageCount": 12,
  "prevPage": 6,
  "nextPage": 8,
  "slideType": "kpi_dashboard",
  "function": "quantify_impact",
  "density": "balanced",
  "nDataPoints": 9,
  "notes": "The slide uses a color-coded hierarchy to represent customer segments (Emotionally attached, Functionally satisfied, Unfulfilled) and their corresponding performance metrics.",
  "elementsJson": [
    "headline_text",
    "kpi_table",
    "footnote"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5e87-7479-8208-63c0d4580685/7",
  "deckHref": "/decks/019dd923-5e87-7479-8208-63c0d4580685",
  "deckJsonHref": "/decks/019dd923-5e87-7479-8208-63c0d4580685.json",
  "deckAnchorHref": "/decks/019dd923-5e87-7479-8208-63c0d4580685#slide-7",
  "components": [
    {
      "bbox": null,
      "kind": "metric",
      "text": "NPS: 67",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-1d70-74f7-9358-a8ada42a2b51",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.55,
        "x": 0.03,
        "y": 0.89
      },
      "kind": "source-note",
      "text": "Net Promoter®, NPS®, NPS Prism®, and the NPS-related emoticons are registered trademarks of Bain & Company, Inc., NICE Systems, Inc., and Fred Reichheld. Net Promoter SM and Net Promoter System SM are service marks of Bain & Company, Inc., NICE Systems, Inc., and Fred Reichheld.",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "b3ffcfde-db5c-4038-8e19-954b0d142bec",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.6,
        "w": 0.94,
        "x": 0.03,
        "y": 0.25
      },
      "kind": "table",
      "text": "NPS, Satisfaction, Retention metrics for three customer segments",
      "attrs": null,
      "subkind": "kpi",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "9826853a-54d9-442c-a8cd-4cd76756aaa6",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.85,
        "x": 0.03,
        "y": 0.07
      },
      "kind": "title",
      "text": "Emotional attachment is linked to higher CX KPIs and Customer Lifetime Value (CLV)",
      "attrs": null,
      "subkind": "action-title",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "74c3b10c-f963-4430-aa03-9de34b444696",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Contrast Pairs",
      "slug": "contrast-pairs",
      "agent": "Storyteller",
      "layer": "loop",
      "matchId": "019debe0-3ae7-7607-b961-a286c5459c72",
      "evidence": "Best-vs-worst segments contrasted on every metric",
      "confidence": 75
    },
    {
      "name": "Action Titles",
      "slug": "action-titles",
      "agent": "Architect",
      "layer": "slide",
      "matchId": "019debe0-3a11-73dc-b1d5-d0f2ff33f214",
      "evidence": "Title asserts 'Emotional attachment is linked to higher CX KPIs and CLV'",
      "confidence": 90
    },
    {
      "name": "Color Strategy",
      "slug": "color-strategy",
      "agent": "Designer",
      "layer": "slide",
      "matchId": "019debe0-3a67-7167-a8e7-a2c246b379c7",
      "evidence": "Teal/navy/pink encode sentiment of segments",
      "confidence": 85
    },
    {
      "name": "Law of Similarity",
      "slug": "law-of-similarity",
      "agent": "Designer",
      "layer": "slide",
      "matchId": "019debe0-3aba-70f9-946d-069f5769d9d4",
      "evidence": "Same-color circles group same-segment metrics across columns",
      "confidence": 70
    },
    {
      "name": "Small Multiples",
      "slug": "small-multiples",
      "agent": "Designer",
      "layer": "slide",
      "matchId": "019debe0-3a3b-77b8-969a-5dcc55ad26b8",
      "evidence": "Three parallel metric columns (NPS, Satisfaction, Retention)",
      "confidence": 85
    },
    {
      "name": "Visual Hierarchy",
      "slug": "visual-hierarchy",
      "agent": "Designer",
      "layer": "slide",
      "matchId": "019debe0-3a90-73f1-8ad6-4f06bdf7788d",
      "evidence": "Pyramid arrow ranks segments top-to-bottom",
      "confidence": 75
    }
  ],
  "frameworks": [
    {
      "name": "Market Segmentation Pyramid",
      "slug": null,
      "matchId": "019debe0-3e91-73ef-8dca-631fe34ca794",
      "evidence": "Three-tier emotional-attachment hierarchy with arrow pyramid",
      "confidence": 70
    }
  ],
  "arcBeats": [
    {
      "to": 8,
      "from": 7,
      "beatId": "019debe0-34c5-712e-9142-8fc2a980bda1",
      "arcName": "The Consultant's Gambit",
      "arcSlug": "consultants-gambit",
      "beatName": "Solution & Approach",
      "beatSlug": null,
      "evidence": "Emotional attachment positioned as the lever lifting NPS, CSAT, retention, advocacy",
      "position": 3,
      "confidence": 65,
      "parentBeatName": null,
      "parentBeatSlug": null
    },
    {
      "to": 9,
      "from": 3,
      "beatId": "019debe0-3570-765c-bb12-11457eda1527",
      "arcName": "The Triple Take",
      "arcSlug": "triple-take",
      "beatName": "The Facts (What)",
      "beatSlug": null,
      "evidence": "Scope and finding slides reporting what the research shows",
      "position": 1,
      "confidence": 55,
      "parentBeatName": null,
      "parentBeatSlug": null
    }
  ],
  "loops": [
    {
      "to": 8,
      "from": 7,
      "name": "Segmentation Split",
      "slug": "34-segmentation-split",
      "bestFor": "Customer analysis, market research, resource allocation",
      "matchId": "019debe0-3619-7509-b694-afdfbc30196e",
      "evidence": "Both slides split customers into Emotionally attached / Functionally satisfied / Unfulfilled and compare KPIs and recommendation rates.",
      "position": 2,
      "objective": "Show the metric gap across emotional-attachment segments",
      "structure": "The Aggregate View -> Segment A Behavior -> Segment B Behavior -> The Insight in the Difference",
      "confidence": 85,
      "description": "Divide a whole into meaningful segments to reveal hidden patterns"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}