{
  "docId": "019dd923-5e87-7479-8208-63c0d4580685",
  "docSlug": "29e814a7b88350c2",
  "documentTitle": "cx global insights 2025 ipsos sneak peek",
  "authorId": "IPSOS",
  "authorName": "Ipsos",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "industry_analyst",
  "sourceTypeLabel": "Industry analyst",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.778,
  "pageNumber": 6,
  "pageCount": 12,
  "prevPage": 5,
  "nextPage": 7,
  "slideType": "key_takeaways",
  "function": "quantify_impact",
  "density": "sparse",
  "nDataPoints": 1,
  "notes": "The slide uses a large metric to emphasize the low percentage of customer belief.",
  "elementsJson": [
    "big_number",
    "photo",
    "infographic"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5e87-7479-8208-63c0d4580685/6",
  "deckHref": "/decks/019dd923-5e87-7479-8208-63c0d4580685",
  "deckJsonHref": "/decks/019dd923-5e87-7479-8208-63c0d4580685.json",
  "deckAnchorHref": "/decks/019dd923-5e87-7479-8208-63c0d4580685#slide-6",
  "components": [
    {
      "bbox": {
        "h": 0.8,
        "w": 0.55,
        "x": 0.4,
        "y": 0.1
      },
      "kind": "image",
      "text": null,
      "attrs": null,
      "subkind": "infographic",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "63f0632d-bdea-4583-9311-82daa36c3de1",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.4,
        "w": 0.3,
        "x": 0.03,
        "y": 0.25
      },
      "kind": "metric",
      "text": "14%",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "09039d0e-85b1-49ce-9691-2046ebe5fa0a",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "customer sentiment: 14%",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-1d70-74f7-9358-eeec135478c5",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.6,
        "w": 0.45,
        "x": 0.03,
        "y": 0.18
      },
      "kind": "title",
      "text": "Only 14% of customers believe they will end up benefitting most from AI",
      "attrs": null,
      "subkind": "action-title",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "9c1eb23b-6274-4050-889c-30a41b5e0650",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Action Titles",
      "slug": "action-titles",
      "agent": "Architect",
      "layer": "slide",
      "matchId": "019debe0-3968-732c-8e24-052f9201c94b",
      "evidence": "Headline 'Only 14% of customers believe they will end up benefitting most from AI'",
      "confidence": 90
    },
    {
      "name": "Contrast Principle",
      "slug": "contrast-principle",
      "agent": "Designer",
      "layer": "slide",
      "matchId": "019debe0-39e5-732b-b3c0-214a2143ffe2",
      "evidence": "'Only 14%' framed against expected benefit",
      "confidence": 70
    },
    {
      "name": "One Idea Rule",
      "slug": "one-idea-rule",
      "agent": "Designer",
      "layer": "slide",
      "matchId": "019debe0-39bb-727b-9396-0a315ff7ebed",
      "evidence": "Single AI sentiment finding",
      "confidence": 85
    },
    {
      "name": "Von Restorff Effect",
      "slug": "von-restorff-effect",
      "agent": "Designer",
      "layer": "slide",
      "matchId": "019debe0-3991-701b-b08c-416b98e410f3",
      "evidence": "Hero 14% number breaks the page",
      "confidence": 85
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 6,
      "from": 4,
      "beatId": "019debe0-349b-715c-83ca-e3aba7bc7a6e",
      "arcName": "The Consultant's Gambit",
      "arcSlug": "consultants-gambit",
      "beatName": "Problem & Complication",
      "beatSlug": null,
      "evidence": "Summary plus 70% expectation stat and only-14% AI trust frame the gap",
      "position": 2,
      "confidence": 65,
      "parentBeatName": null,
      "parentBeatSlug": null
    },
    {
      "to": 9,
      "from": 3,
      "beatId": "019debe0-3570-765c-bb12-11457eda1527",
      "arcName": "The Triple Take",
      "arcSlug": "triple-take",
      "beatName": "The Facts (What)",
      "beatSlug": null,
      "evidence": "Scope and finding slides reporting what the research shows",
      "position": 1,
      "confidence": 55,
      "parentBeatName": null,
      "parentBeatSlug": null
    }
  ],
  "loops": [
    {
      "to": 6,
      "from": 5,
      "name": "The Reveal",
      "slug": "05-the-reveal",
      "bestFor": "Product launches, strategic pivots, unexpected findings",
      "matchId": "019debe0-35ed-768a-bd9c-db62bcb88c78",
      "evidence": "Two consecutive full-bleed single-stat slides (70% / 14%) staged as dramatic reveals.",
      "position": 1,
      "objective": "Land two headline statistics that frame the CX opportunity",
      "structure": "Setup the Question -> Build Suspense -> The Big Reveal",
      "confidence": 70,
      "description": "Build mystery and anticipation, then deliver a surprising or powerful conclusion"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}