{
  "docId": "019dd923-5e87-7479-8208-63c0d4580685",
  "docSlug": "29e814a7b88350c2",
  "documentTitle": "cx global insights 2025 ipsos sneak peek",
  "authorId": "IPSOS",
  "authorName": "Ipsos",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "industry_analyst",
  "sourceTypeLabel": "Industry analyst",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.778,
  "pageNumber": 3,
  "pageCount": 12,
  "prevPage": 2,
  "nextPage": 4,
  "slideType": "geographic_map",
  "function": "establish_context",
  "density": "balanced",
  "nDataPoints": 17,
  "notes": "The slide provides a high-level overview of the study's scope, showing both geographic reach and sector-specific sample sizes.",
  "elementsJson": [
    "headline_text",
    "map",
    "data_table",
    "comparison_table"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5e87-7479-8208-63c0d4580685/3",
  "deckHref": "/decks/019dd923-5e87-7479-8208-63c0d4580685",
  "deckJsonHref": "/decks/019dd923-5e87-7479-8208-63c0d4580685.json",
  "deckAnchorHref": "/decks/019dd923-5e87-7479-8208-63c0d4580685#slide-3",
  "components": [
    {
      "bbox": {
        "h": 0.7,
        "w": 0.7,
        "x": 0.15,
        "y": 0.15
      },
      "kind": "image",
      "text": "World map with highlighted countries",
      "attrs": null,
      "subkind": "map",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "f14e7c9c-cb01-4831-8e98-f5baff7fb3e8",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.45,
        "w": 0.1,
        "x": 0.88,
        "y": 0.4
      },
      "kind": "list",
      "text": "List of countries",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "43ac3d94-8e57-4cd2-a05c-cf3373901ef5",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "evaluations: 65K",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-1d70-74f7-9358-3d902b6c58de",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.4,
        "w": 0.23,
        "x": 0.03,
        "y": 0.48
      },
      "kind": "table",
      "text": "Sector evaluation counts",
      "attrs": null,
      "subkind": "data",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "701fe168-f99f-4af9-b333-ec9b7f1aeeeb",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.5,
        "x": 0.03,
        "y": 0.05
      },
      "kind": "title",
      "text": "Coverage – 65K evaluations across multiple sectors and countries",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "a39e1d36-84af-49b2-a728-f27135b1c58c",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.15,
        "x": 0.83,
        "y": 0.05
      },
      "kind": "title",
      "text": "CX GLOBAL INSIGHTS 2025",
      "attrs": null,
      "subkind": "subtitle",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "2831f0ba-d8e0-41e1-9d96-49254f5d914e",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Action Titles",
      "slug": "action-titles",
      "agent": "Architect",
      "layer": "slide",
      "matchId": "019debe0-3717-7573-8db7-8572f233c555",
      "evidence": "Title states '65K evaluations across multiple sectors and countries'",
      "confidence": 80
    },
    {
      "name": "Core Message Extraction",
      "slug": "core-message-extraction",
      "agent": "Architect",
      "layer": "slide",
      "matchId": "019debe0-37a6-75e7-b53b-33da76484fab",
      "evidence": "65K hero metric in the title compresses scope",
      "confidence": 70
    },
    {
      "name": "Dual Coding Theory",
      "slug": "dual-coding-theory",
      "agent": "Designer",
      "layer": "slide",
      "matchId": "019debe0-376c-722a-b1f1-38aabcbd76e0",
      "evidence": "Map paired with sector/country tables",
      "confidence": 70
    },
    {
      "name": "Picture Superiority Effect",
      "slug": "picture-superiority-effect",
      "agent": "Designer",
      "layer": "slide",
      "matchId": "019debe0-3741-73e6-b961-2ad2cb3fcef1",
      "evidence": "World map carries the geographic reach visually",
      "confidence": 80
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 3,
      "from": 1,
      "beatId": "019debe0-346f-747e-88d8-56699cb7efc4",
      "arcName": "The Consultant's Gambit",
      "arcSlug": "consultants-gambit",
      "beatName": "Situation & Context",
      "beatSlug": null,
      "evidence": "Cover, welcome, 65K-evaluation coverage map establish study scope",
      "position": 1,
      "confidence": 65,
      "parentBeatName": null,
      "parentBeatSlug": null
    },
    {
      "to": 9,
      "from": 3,
      "beatId": "019debe0-3570-765c-bb12-11457eda1527",
      "arcName": "The Triple Take",
      "arcSlug": "triple-take",
      "beatName": "The Facts (What)",
      "beatSlug": null,
      "evidence": "Scope and finding slides reporting what the research shows",
      "position": 1,
      "confidence": 55,
      "parentBeatName": null,
      "parentBeatSlug": null
    }
  ],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}