{
  "docId": "019dd923-5e87-7479-8208-63c0d4580685",
  "docSlug": "29e814a7b88350c2",
  "documentTitle": "cx global insights 2025 ipsos sneak peek",
  "authorId": "IPSOS",
  "authorName": "Ipsos",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "industry_analyst",
  "sourceTypeLabel": "Industry analyst",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.778,
  "pageNumber": 1,
  "pageCount": 12,
  "prevPage": null,
  "nextPage": 2,
  "slideType": "cover",
  "function": "front_matter",
  "density": "balanced",
  "nDataPoints": 0,
  "notes": null,
  "elementsJson": [
    "headline_text",
    "subtitle_text",
    "photo",
    "logo_grid"
  ],
  "metadataConfidence": 1,
  "imagePath": "https://imgproxy.kitesheet.com/ESQeTatm_wvLGgcHn8Ckwds59MjXzAV-UCX9segs9jA/rs:fit:1200:1200:0/q:82/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy8yOWU4MTRhN2I4ODM1MGMyL3AwMDEuanBn",
  "slideHref": "/slides/019dd923-5e87-7479-8208-63c0d4580685/1",
  "deckHref": "/decks/019dd923-5e87-7479-8208-63c0d4580685",
  "deckJsonHref": "/decks/019dd923-5e87-7479-8208-63c0d4580685.json",
  "deckAnchorHref": "/decks/019dd923-5e87-7479-8208-63c0d4580685#slide-1",
  "components": [
    {
      "bbox": {
        "h": 0.08,
        "w": 0.05,
        "x": 0.92,
        "y": 0.9
      },
      "kind": "image",
      "text": "Ipsos logo",
      "attrs": null,
      "subkind": "logo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "3ef3680b-5ceb-471b-8115-c398f3590730",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 1,
        "w": 0.6,
        "x": 0.4,
        "y": 0
      },
      "kind": "image",
      "text": "Global network visualization over Earth",
      "attrs": null,
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "d14972df-2af8-45d0-bdb5-da9b823fdea6",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.1,
        "x": 0.05,
        "y": 0.65
      },
      "kind": "paragraph",
      "text": "April 2025",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "b91b317e-0b9c-4f5e-8cb8-9bbb03f50ca8",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.3,
        "x": 0.05,
        "y": 0.45
      },
      "kind": "paragraph",
      "text": "Unveil trends and opportunities to elevate your Customer Experience",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "cf2a08f0-d6c1-4e5d-9867-f0a47d2bbc15",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.2,
        "x": 0.03,
        "y": 0.92
      },
      "kind": "source-note",
      "text": "© Ipsos | CX Global Insights 2025 | Version #1 | Public",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "fe5683c0-8ac8-48b3-8309-ba4ba322e191",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.35,
        "x": 0.05,
        "y": 0.25
      },
      "kind": "title",
      "text": "CX GLOBAL INSIGHTS 2025",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "ca3be908-dbaa-4e32-a402-b12c6972dee2",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Slide recipe: Cover",
      "slug": "cover-slide",
      "agent": "designer",
      "layer": "slide",
      "matchId": "644fe6f3-7ac2-4d2e-9a6c-6144a16be75c",
      "evidence": "This is a cover slide with a title, logo, and image.",
      "confidence": 0.9
    },
    {
      "name": "Typography Hierarchy",
      "slug": "typography-hierarchy",
      "agent": "Designer",
      "layer": "slide",
      "matchId": "019debe0-366e-706a-a30f-df376c9ff488",
      "evidence": "Large title 'CX GLOBAL INSIGHTS 2025' dominates cover",
      "confidence": 80
    },
    {
      "name": "Visual Hierarchy",
      "slug": "visual-hierarchy",
      "agent": "Designer",
      "layer": "slide",
      "matchId": "019debe0-3699-77ad-a2bd-c840c1528efb",
      "evidence": "Title and visual establish reading order",
      "confidence": 70
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 3,
      "from": 1,
      "beatId": "019debe0-346f-747e-88d8-56699cb7efc4",
      "arcName": "The Consultant's Gambit",
      "arcSlug": "consultants-gambit",
      "beatName": "Situation & Context",
      "beatSlug": null,
      "evidence": "Cover, welcome, 65K-evaluation coverage map establish study scope",
      "position": 1,
      "confidence": 65,
      "parentBeatName": null,
      "parentBeatSlug": null
    }
  ],
  "loops": [],
  "imagePathAlt": "https://imgproxy.kitesheet.com/2UPOvdiLhArEjvmVfSG6rKjiQ35KEEc4fY-CWMw_RlA/rs:fit:1200:1200:0/q:82/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy8yOWU4MTRhN2I4ODM1MGMyL3AwMDEucG5n",
  "thumbSrc": "https://imgproxy.kitesheet.com/Zlo06sBbPyvfS7HlcgIrWxb5DBvxbLQIEjzrcpuElFg/rs:fit:480:480:0/q:78/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy8yOWU4MTRhN2I4ODM1MGMyL3AwMDEuanBn",
  "thumbSrcAlt": "https://imgproxy.kitesheet.com/DmvRHOK1zaYB_hVk3V5sEpFPcipG7Rk3HGYuY1mmjgs/rs:fit:480:480:0/q:78/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy8yOWU4MTRhN2I4ODM1MGMyL3AwMDEucG5n"
}