{
  "docId": "019dd923-5e87-7479-8208-5836c5a0dee9",
  "docSlug": "2dd67b974235304c",
  "documentTitle": "Ipsos Issues Index Jan25",
  "authorId": "IPSOS",
  "authorName": "Ipsos",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "industry_analyst",
  "sourceTypeLabel": "Industry analyst",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.778,
  "pageNumber": 5,
  "pageCount": 31,
  "prevPage": 4,
  "nextPage": 6,
  "slideType": "industry_trends",
  "function": "analyze_data",
  "density": "balanced",
  "nDataPoints": 3,
  "notes": "The chart highlights key political events (GE, Brexit) and specific data peaks/troughs.",
  "elementsJson": [
    "headline_text",
    "line_chart",
    "footnote"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5e87-7479-8208-5836c5a0dee9/5",
  "deckHref": "/decks/019dd923-5e87-7479-8208-5836c5a0dee9",
  "deckJsonHref": "/decks/019dd923-5e87-7479-8208-5836c5a0dee9.json",
  "deckAnchorHref": "/decks/019dd923-5e87-7479-8208-5836c5a0dee9#slide-5",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "October 2022 Highest score since July 2013 (51%)",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd952-1d70-74f7-935f-d3eb7fd452a1",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.52,
        "w": 0.93,
        "x": 0.036,
        "y": 0.26
      },
      "kind": "chart",
      "text": "Time series of economic concern in Britain",
      "attrs": null,
      "subkind": "line",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "4f5d65d4-843c-47c4-acc2-f25eb9811301",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "Percentage of public citing economy as important issue: 51%",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-1d70-74f7-935f-d7c9b70abdc3",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.04,
        "w": 0.93,
        "x": 0.036,
        "y": 0.82
      },
      "kind": "source-note",
      "text": "Base: representative sample of c.1,000 British adults age 18+ each month, interviewed face-to-face in home. N.B. April 2020 data onwards is collected by telephone; previous months are face-to-face. Source: Ipsos Issues Index",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "365a4c84-650d-435e-9589-d03150383b48",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.025,
        "w": 0.45,
        "x": 0.036,
        "y": 0.186
      },
      "kind": "subtitle",
      "text": "What do you see as the most/other important issues facing Britain today?",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "6f7515a2-83bc-4b55-84e7-5ed69e8474b1",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.035,
        "w": 0.315,
        "x": 0.036,
        "y": 0.106
      },
      "kind": "title",
      "text": "Economy / Economic situation",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "acd3c61f-0ad8-467e-8302-904fe0bf14e6",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 20,
      "from": 5,
      "beatId": "30df8932-78bf-4f62-ba98-ede1b9809d13",
      "arcName": "The Sparkline",
      "arcSlug": "sparkline",
      "beatName": "Trend data",
      "beatSlug": "sparkline-what-is-3",
      "evidence": "The deck shows trend data for various concerns",
      "position": 1,
      "confidence": 0.8,
      "parentBeatName": "Complication",
      "parentBeatSlug": "complication"
    }
  ],
  "loops": [
    {
      "to": 20,
      "from": 5,
      "name": "Pattern Hunter",
      "slug": "02-pattern-hunter",
      "bestFor": "Time-pressed audiences, building consensus, when data is strong",
      "matchId": "e9b311b2-87a4-4b4c-b38c-cb0018231395",
      "evidence": "The deck presents trend data to identify patterns",
      "position": 0,
      "objective": "Identify patterns in public concerns",
      "structure": "Evidence A -> Evidence B -> Evidence C -> Pattern/Conclusion",
      "confidence": 0.7,
      "description": "Group multiple pieces of evidence that together point to a pattern or conclusion"
    },
    {
      "to": 30,
      "from": 2,
      "name": "Voice Of Customer",
      "slug": "51-voice-of-customer",
      "bestFor": "Product strategy, customer experience, market research",
      "matchId": "255833a8-dc1b-4a1f-81ab-3f586e04d6d7",
      "evidence": "The deck presents data from various subgroups",
      "position": 1,
      "objective": "Understand public concerns",
      "structure": "What Customers Say (Verbatim) -> The Pattern Across Voices -> The Insight -> The Response",
      "confidence": 0.7,
      "description": "Let customer quotes and feedback drive the narrative and validate the insight"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}