{
  "docId": "019dd923-5e87-7479-8208-5836c5a0dee9",
  "docSlug": "2dd67b974235304c",
  "documentTitle": "Ipsos Issues Index Jan25",
  "authorId": "IPSOS",
  "authorName": "Ipsos",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "industry_analyst",
  "sourceTypeLabel": "Industry analyst",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.778,
  "pageNumber": 30,
  "pageCount": 31,
  "prevPage": 29,
  "nextPage": 31,
  "slideType": "data_table",
  "function": "analyze_data",
  "density": "balanced",
  "nDataPoints": 25,
  "notes": "IMD = Indices of Multiple Deprivation. Data source: Ipsos Issues Index, Jan 2025.",
  "elementsJson": [
    "headline_text",
    "bar_chart_grouped",
    "footnote"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5e87-7479-8208-5836c5a0dee9/30",
  "deckHref": "/decks/019dd923-5e87-7479-8208-5836c5a0dee9",
  "deckJsonHref": "/decks/019dd923-5e87-7479-8208-5836c5a0dee9.json",
  "deckAnchorHref": "/decks/019dd923-5e87-7479-8208-5836c5a0dee9#slide-30",
  "components": [
    {
      "bbox": {
        "h": 0.8,
        "w": 0.5,
        "x": 0.4,
        "y": 0.1
      },
      "kind": "chart",
      "text": "Grouped bar chart of concerns by IMD quintile",
      "attrs": null,
      "subkind": "bar-grouped",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "068047ae-b34d-4bda-8a0d-98e04decafef",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.5,
        "x": 0.4,
        "y": 0.85
      },
      "kind": "disclaimer",
      "text": "Source: Ipsos Issues Index. Base: 1,001 British adults 18+, 15 - 21 January 2025. IMD are the Indices of Multiple Deprivation.",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "e7f09916-409d-4885-b711-df5b76ad5dff",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.2,
        "w": 0.1,
        "x": 0.85,
        "y": 0.05
      },
      "kind": "legend",
      "text": "1 - most deprived to 5 - least deprived",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "44ead356-7499-433a-93d6-17dfb90416fc",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "Percentage of respondents: 47%",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-1d70-74f7-9361-611af9a57e7b",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.2,
        "x": 0.05,
        "y": 0.3
      },
      "kind": "subtitle",
      "text": "What do you see as the most/other important issues facing Britain today?",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "05a51732-0b94-443d-b1d6-7b942e5e0e9b",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.2,
        "x": 0.05,
        "y": 0.1
      },
      "kind": "title",
      "text": "Top five concerns by IMD quintile",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "177c04ef-583f-40d0-adc8-f2856860a681",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 30,
      "from": 21,
      "beatId": "4eb16a36-6fb7-4ebb-9c84-e36dc5f6bc77",
      "arcName": "The Sparkline",
      "arcSlug": "sparkline",
      "beatName": "Key takeaways",
      "beatSlug": "sparkline-new-bliss",
      "evidence": "The deck summarizes key findings and takeaways",
      "position": 2,
      "confidence": 0.8,
      "parentBeatName": "Resolution",
      "parentBeatSlug": "resolution"
    }
  ],
  "loops": [
    {
      "to": 30,
      "from": 2,
      "name": "Voice Of Customer",
      "slug": "51-voice-of-customer",
      "bestFor": "Product strategy, customer experience, market research",
      "matchId": "255833a8-dc1b-4a1f-81ab-3f586e04d6d7",
      "evidence": "The deck presents data from various subgroups",
      "position": 1,
      "objective": "Understand public concerns",
      "structure": "What Customers Say (Verbatim) -> The Pattern Across Voices -> The Insight -> The Response",
      "confidence": 0.7,
      "description": "Let customer quotes and feedback drive the narrative and validate the insight"
    },
    {
      "to": 30,
      "from": 21,
      "name": "Mece Breakdown",
      "slug": "40-mece-breakdown",
      "bestFor": "Problem structuring, ensuring completeness, strategic analysis",
      "matchId": "b93574cf-67ce-460b-8616-88e8eb13d7ba",
      "evidence": "The deck presents data by demographic subgroups",
      "position": 2,
      "objective": "Break down concerns by subgroup",
      "structure": "The Whole -> Category A (distinct) -> Category B (distinct) -> Category C (distinct) -> Complete Coverage",
      "confidence": 0.6,
      "description": "Divide a complex topic into mutually exclusive, collectively exhaustive categories"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}