{
  "docId": "019dd923-5e87-7479-8208-54f89e9c068e",
  "docSlug": "008a42d44d3a6e92",
  "documentTitle": "13.02.23   Annual Results Presentation",
  "authorId": "IPSOS",
  "authorName": "Ipsos",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "industry_analyst",
  "sourceTypeLabel": "Industry analyst",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.778,
  "pageNumber": 20,
  "pageCount": 32,
  "prevPage": 19,
  "nextPage": 21,
  "slideType": "executive_summary",
  "function": "summarize",
  "density": "dense",
  "nDataPoints": 1,
  "notes": "Includes logos for Forrester and ARF David Ogilvy Awards.",
  "elementsJson": [
    "headline_text",
    "big_number",
    "bullet_list",
    "icon_grid",
    "callout_box",
    "logo_grid"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5e87-7479-8208-54f89e9c068e/20",
  "deckHref": "/decks/019dd923-5e87-7479-8208-54f89e9c068e",
  "deckJsonHref": "/decks/019dd923-5e87-7479-8208-54f89e9c068e.json",
  "deckAnchorHref": "/decks/019dd923-5e87-7479-8208-54f89e9c068e#slide-20",
  "components": [
    {
      "bbox": {
        "h": 0.12,
        "w": 0.55,
        "x": 0.35,
        "y": 0.8
      },
      "kind": "callout",
      "text": "Recognized for Excellence: most gold-awarded research agency at 2022 ARF David Ogilvy Awards",
      "attrs": null,
      "subkind": "primary",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "e78f26d4-c83e-4f5d-9165-9d08050f7504",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.35,
        "w": 0.25,
        "x": 0.04,
        "y": 0.28
      },
      "kind": "list",
      "text": "DOUBLE-DIGIT GROWTH IN STRATEGIC SECTORS: HEALTHCARE, PUBLIC AFFAIRS, IPSOS.DIGITAL, BIG TECH",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "126b2a0d-d2eb-41aa-87fa-65432695508e",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.45,
        "w": 0.55,
        "x": 0.35,
        "y": 0.28
      },
      "kind": "list",
      "text": "A FUTURE-PROOF OFFERING: MARKETING INVESTMENT OPTIMIZATION TOLLS TO HELP ORGANIZATIONS \"DO MORE WITH LESS\". IN MARKETING: Maximizing ROI, Leveraging AI-enabled analytics technology, Forrester-named leader. IN ADVERTISING: Creating the most effective approaches for ads, Ipsos.Digital-enabled testing solutions",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "252e26aa-f566-43f3-b99a-21071bdee26a",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.25,
        "x": 0.04,
        "y": 0.15
      },
      "kind": "metric",
      "text": "+12% organic in 2022",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "bf3ed506-2eb0-4e9a-9096-ba02acc87895",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "organic growth: +12%",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-1d6f-77e9-a188-1e628974a74c",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.5,
        "x": 0.04,
        "y": 0.06
      },
      "kind": "title",
      "text": "USA: STRONG MOMENTUM IN OUR FIRST MARKET",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "88482762-9693-48e2-9a53-6bd7ba76c313",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Executive summary",
      "slug": "executive-summary",
      "agent": null,
      "layer": "slide",
      "matchId": "e16e4653-7796-4dae-bedb-82c931b40e0a",
      "evidence": "USA: STRONG MOMENTUM IN OUR FIRST MARKET",
      "confidence": 0.9
    },
    {
      "name": "List presentation",
      "slug": "list-presentation",
      "agent": null,
      "layer": "slide",
      "matchId": "8c054d58-4366-4c11-a167-cc285912faef",
      "evidence": "list/bullet: A FUTURE-PROOF OFFERING: MARKETING INVESTMENT OPTIMIZATION TOLLS TO HELP ORGANIZATIONS \"DO MORE WITH LESS\".",
      "confidence": 0.8
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 32,
      "from": 15,
      "beatId": "5e8dba13-cc00-40d6-8893-248a3191ef39",
      "arcName": "Monroe's Motivated Sequence",
      "arcSlug": "monroes-sequence",
      "beatName": "Action",
      "beatSlug": "monroes-sequence-action",
      "evidence": "Growth plan, strategy execution, and outlook for 2023 discussed",
      "position": 3,
      "confidence": 0.8,
      "parentBeatName": "Resolution",
      "parentBeatSlug": "resolution"
    }
  ],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}