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  "documentTitle": "annex 5 ipsos iris passive monitoring analysis",
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      "kind": "paragraph",
      "text": "About OzTAM: OzTAM is Australia's official source of television audience measurement, covering broadcast free-to-air television in the five mainland metropolitan markets.",
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      "text": "Ipsos iris is fully privacy compliant and cross-media ready and will continue to evolve with a roadmap of enhancements over 2024 and beyond. The launch of Ipsos iris with monthly data from January 2023 was the culmination of extensive work.",
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      "text": "Source: IAB Australia Online Advertising Expenditure Report (OAER FY23) prepared by PwC Australia.",
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