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      "text": "Ipsos has partnered with OzTAM to today announce a world-first for cross-channel audience measurement, with the integration of BVOD* metrics into Ipsos iris, providing cross-channel video audience measurement across multiple devices and content types.",
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      "text": "For the first time, free-to-air TV networks will be able to provide a complete audience sizing for their digital video and media assets in a trusted currency environment. It also allows media planners to combine and compare BVOD audiences across devices, including connected TV sets (CTVs), with the breadth of media brand audiences, inclusively measured by Ipsos iris.",
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      "text": "OzTAM's BVOD data is sourced from OzTAM VPM (Video Player Measurement service) - Australia's official measurement for BVOD content - with more than 16 million connected devices measured minute-by-minute daily, including CTV, mobiles, tablets and PCs. IAB digital web and app audience currency, which launched in March last year, is sourced from Ipsos iris' 8000 device, industry-recognised, multi-device, single-source panel.",
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      "text": "27 February 2024",
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