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      "text": "Although some companies are finding success using DCRs in innovative ways, most are citing significant challenges.",
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      "text": "Multiple factors are crucial for consideration when evaluating, implementing, and maintaining DCRs and other privacy-preserving technology. Data maturity, tracking capabilities, resource burden, interconnectivity, and complexity need to be considered when identifying technology use cases and developing a sequential data strategy. Companies must be agile and prepared for ongoing uncertainty caused by multiple state-level privacy legislation and continuous loss of data signals driven by actions from big tech companies and platforms. Companies should support, contribute to, and consider adopting industry privacy standards and privacy controls for risk mitigation, including re-identification and data leakage.",
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