{
  "docId": "019dd923-5e87-7479-8208-4d8db59d6593",
  "docSlug": "f65935f61924cbcf",
  "documentTitle": "IAB State of Data 2023",
  "authorId": "IPSOS",
  "authorName": "IAB",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "industry_analyst",
  "sourceTypeLabel": "Industry analyst",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.778,
  "pageNumber": 41,
  "pageCount": 47,
  "prevPage": 40,
  "nextPage": 42,
  "slideType": "appendix_data",
  "function": "summarize",
  "density": "balanced",
  "nDataPoints": 15,
  "notes": null,
  "elementsJson": [
    "bar_chart_horizontal",
    "donut_chart"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5e87-7479-8208-4d8db59d6593/41",
  "deckHref": "/decks/019dd923-5e87-7479-8208-4d8db59d6593",
  "deckJsonHref": "/decks/019dd923-5e87-7479-8208-4d8db59d6593.json",
  "deckAnchorHref": "/decks/019dd923-5e87-7479-8208-4d8db59d6593#slide-41",
  "components": [
    {
      "bbox": {
        "h": 0.5,
        "w": 0.3,
        "x": 0.15,
        "y": 0.2
      },
      "kind": "chart",
      "text": "2022 Ad Spend",
      "attrs": null,
      "subkind": "bar-horizontal",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "70588805-e6b8-4977-943c-b877a178174a",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.3,
        "w": 0.2,
        "x": 0.6,
        "y": 0.2
      },
      "kind": "chart",
      "text": "Company Type",
      "attrs": null,
      "subkind": "donut",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "b1dfe368-6123-4693-9f24-ad2243d92c33",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.3,
        "w": 0.2,
        "x": 0.6,
        "y": 0.6
      },
      "kind": "chart",
      "text": "Job Position",
      "attrs": null,
      "subkind": "donut",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "fbe0b729-f03d-4cb5-8131-b2e981937564",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.25,
        "x": 0.18,
        "y": 0.75
      },
      "kind": "legend",
      "text": "2022 ad spend for primary brand / account",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "d06fb3de-cb9c-4626-8c4b-e9855fa4178b",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "Respondent distribution: 48%",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-2300-70cc-b42f-0d7f5d19da86",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.25,
        "x": 0.05,
        "y": 0.05
      },
      "kind": "title",
      "text": "Respondent Profile",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "d5a3f90f-418a-4fb4-afe5-40016851d02f",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 47,
      "from": 36,
      "beatId": "35667399-90f5-4f3f-810a-fcadef2751dc",
      "arcName": "The Consultant's Gambit",
      "arcSlug": "consultants-gambit",
      "beatName": "Impact & Next Steps",
      "beatSlug": "consultants-gambit-impact-next-steps",
      "evidence": "The document provides a conclusion and a call to action",
      "position": 4,
      "confidence": 0.8,
      "parentBeatName": "Resolution",
      "parentBeatSlug": "resolution"
    }
  ],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}