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      "text": "Qualitative Sample Generated and Execution\n- 30-minute interviews with 20 industry leaders, with representatives across the following company types: brands, agencies, publishers, and retailers/retail media networks\n- Fielded: November-December 2022",
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      "text": "Quantitative Sample Generated and Execution\n- 15-minute anonymous online survey, n=203\n- Ipsos leveraged NewtonX B2B sample methodology to recruit verified data decision-makers who are engaged with privacy-preserving technology across the following company types:\n  - Brands\n  - Publishers/Retailers\n  - Agencies\n- Fielded: November 11 to 23, 2022",
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      "text": "Partnered With Ipsos\nIAB commissioned Ipsos to co-create and execute a quantitative and qualitative analysis to examine how data clean rooms (DCRs) and other privacy-preserving technology including customer data platforms (CDPs), consent management platforms (CMPs), data management platforms (DMPs), and identity solutions are being managed and activated.",
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