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  "documentTitle": "IAB State of Data 2023",
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  "notes": "Mentions specific regulations (CA, VA, CO, CT, UT) and platform initiatives (Apple ATT, Google Privacy Sandbox).",
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      "text": "It is crucial to ensure that all data handling activities in DCRs and other privacy-preserving technologies comply with relevant privacy regulations and adapt to data loss—otherwise companies risk significant fines or reputational damage.",
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      "text": "1. Restrictions on the collection and use of personal data: Privacy regulations such as the five new state-level laws in California, Virginia, Colorado, Connecticut, and Utah, Apple’s App Tracking Transparency (ATT) initiatives, and the impending roll-out of Google’s Privacy Sandbox places limits on the types of data that companies can collect, as well as how they can use and share that data. This will continue to change the way that companies target ads, as they can no longer rely on certain types of data to do so.",
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      "text": "2. Increased transparency and choice for consumers: Companies will need to be more transparent about their data collection and practices while giving consumers more control over their personal data. This includes the right to opt out of the collection and use of their data for advertising purposes. High opt-out rates can potentially threaten the efficacy and effectiveness of companies' advertising and marketing efforts.",
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      "text": "Overall, companies need to be prepared for evolving changes to data activation, collection, and measurement as the data and privacy landscape continues to evolve. It is crucial to ensure that all data handling activities in DCRs and other privacy-preserving technologies comply with relevant privacy regulations and adapt to data loss—otherwise companies risk significant fines or reputational damage. It is imperative that companies collaborate with both internal and external partners across functions and develop strategies for mitigating risk.",
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      "text": "The data landscape is facing ongoing privacy challenges, from five new state-level laws coming into effect in 2023, to actions from platforms resulting in industry signal loss, to pressure from consumer privacy-preserving advocates forcing companies to evaluate their practices to ensure they respect individuals’ rights to their personal data. There are two main risks to the advertising industry that are crucial regarding the privacy-preserving technology landscape:",
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      "text": "Continued Maintenance: Risks from evolving privacy legislation and platform changes",
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