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      "text": "In fact, most data leaders are only scratching the surface with their current use of DCRs and are missing an opportunity to leverage the technology's most powerful advanced measurement capabilities.",
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      "text": "As the digital ad industry continues to suffer from signal loss and the evolution of state-level privacy legislation, the demand for privacy-preserving technology that enables critical, data-driven advertising has never been greater.",
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      "text": "*DCRs: Secure privacy environments that allow multiple parties to collaborate using proprietary data in compliance with privacy regulations, while allowing each participant to maintain privacy and control of its data. Source: Gartner per Adweek, 3/16/22",
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