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  "documentTitle": "IAB State of Data 2023",
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  "authorName": "IAB",
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  "notes": "The slide uses a combination of quantitative survey data and qualitative testimonials to illustrate user pain points.",
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      "text": "DCR Challenges",
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      "text": "What are or have been your / your client's challenges when using the following? – Data clean rooms. Base: DCR users & previous DCR users (n=149)",
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      "text": "Percentage of DCR users: 52%",
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      "text": "[DCR] is in a nascent stage...it's not a fully matured tech with everything you need [yet]...There is a lot of complexity with volume and types of data, and also the organizational structure.",
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      "text": "In testing we learned that we have to realign our data assets to what is needed. And there were a number of things that didn't work. We did an overlap test and found that deep insights were really hard to do and activation was challenging.",
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      "text": "In testing we learned that we have to realign our data assets to what is needed. And there were a number of things that didn't work. We did an overlap test and found that deep insights were really hard to do and activation was challenging. – VP, Publisher",
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      "text": "Due to the complexities, a significant percentage of DCR users cite ongoing challenges",
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      "name": "Cost Of Inaction",
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