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  "documentTitle": "IAB State of Data 2023",
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  "notes": "DCR stands for Data Clean Room. The slide uses a quote to anchor the 50% benchmark.",
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      "text": "Ongoing signal loss and the evolution of state-level privacy legislation will likely further challenge match rates—putting additional pressure on the DCR marketplace to improve.",
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      "text": "We have a target for match rate which is at least 50% so when we send out our audience segment we want to make sure that the vendor here is actually able to match 50% of their audience. — Director, Retailer",
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      "text": "On average, what data match rates are you / your client seeing for the following? Base: Neutral, third-party DCR users (n=59), In-House managed DCR users (n=69), Walled garden DCR users (n=59), Users of DCRs managed by other organizations (n=61)",
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