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  "documentTitle": "IAB State of Data 2023",
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  "authorName": "IAB",
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  "notes": "The slide argues that because DCR users also use CDPs, DMPs, etc., their total cost is the sum of these individual averages.",
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      "text": "Companies recognize the importance of using DCRs in conjunction with other privacy-preserving technology. For example, eight in ten DCR users are using CDPs (84%) and DMPs (81%), and half are using identity solutions (55%) and CMPs (45%).",
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      "text": "Companies recognize the importance of using DCRs in conjunction with other privacy-preserving technology. For example, eight in ten DCR users are using CDPs (84%) and DMPs (81%), and half are using identity solutions (55%) and CMPs (45%). Thus, DCR users are likely experiencing compounded costs.",
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      "kind": "source-note",
      "text": "What is your experience with each of the following? How much did you / your client's organization spend or invest on each of the following technology in 2022? Base: DCR users (n=129), CDP users (n=161), Identity solution users (n=88), DMP users (n=151), CMP users (n=71)",
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      "text": "Additionally, using DCRs with other privacy-preserving technology can drive annual costs above $2M",
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