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  "documentTitle": "IAB State of Data 2023",
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  "notes": "The chart shows 2022 DCR spend distribution among users.",
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      "text": "Nearly two-thirds (62%) of DCR users spent a minimum of $200K on the technology, with a quarter (23%) spending $500K+.",
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      "text": "Nearly two-thirds (62%) of DCR users spent a minimum of $200K on the technology, with a quarter (23%) spending $500K+.\n\nThose spending $100M+ annually in media are 29% more likely to be DCR users than those spending <$100M (data not shown).",
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      "text": "From an investment perspective, the licensing is very expensive. You're paying $200K or even upwards of $500K just to build out one. There's not a lot of media partners or brands who can spend that kind of cash on a tech.",
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      "text": "From an investment perspective, the licensing is very expensive. You're paying $200K or even upwards of $500K just to build out one. There's not a lot of media partners or brands who can spend that kind of cash on a tech. — C-Suite, Agency",
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      "kind": "source-note",
      "text": "How much did you / your client's organization spend or invest on each of the following technology in 2022? – Data clean rooms\nPlease provide your best estimate for your / your client's percent +/- for projected 2023 in the following. – Data clean rooms\nBase: DCR users (n=129)",
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      "text": "DCR costs create a high barrier to entry—a challenge for smaller industry players",
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