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  "documentTitle": "IAB State of Data 2023",
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      "text": "Review privacy and governance settings internally and with external partners\nEvaluation of data use cases and ownership rights\nSetup data onboarding procedures\nEstablish connections with multiple external and internal partners\nConfigure and maintain dataset filtering and queries",
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      "text": "It took us longer to set it up be running with [DCRs] than we had anticipated...we had major skill and knowledge gaps in our organization. - Senior Director, Brand",
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      "text": "The bulk of the work is before using DCR...in the contracting and setting up to make sure that the relationships are privacy compliant...Then, on the other side it's the justification of what data you are getting, where it is going, what is the use case. - Director, Retail",
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      "text": "DCR setup challenge: you need DCR connectivity with publishers. If the DCR has a relationship, the setup is faster. But if not, then you have to get every publisher to look at their IT. - SVP, Agency",
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      "text": "We had to work with product and tech teams on deeper privacy, security and compliance requirements to set up the ad-hoc environment, set up audiences and sales data, and how we look at data in the sandbox environment, targeting, match reporting and measurement. That takes a lot of time. - VP, Retailer",
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