{
  "docId": "019dd923-5e87-7479-8208-4d8db59d6593",
  "docSlug": "f65935f61924cbcf",
  "documentTitle": "IAB State of Data 2023",
  "authorId": "IPSOS",
  "authorName": "IAB",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "industry_analyst",
  "sourceTypeLabel": "Industry analyst",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.778,
  "pageNumber": 19,
  "pageCount": 47,
  "prevPage": 18,
  "nextPage": 20,
  "slideType": "data_table",
  "function": "quantify_impact",
  "density": "overcrowded",
  "nDataPoints": 5,
  "notes": "Includes a testimonial from a C-Suite Agency executive emphasizing the need for specialized roles.",
  "elementsJson": [
    "headline_text",
    "paragraph",
    "bar_chart_vertical",
    "quote_block"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5e87-7479-8208-4d8db59d6593/19",
  "deckHref": "/decks/019dd923-5e87-7479-8208-4d8db59d6593",
  "deckJsonHref": "/decks/019dd923-5e87-7479-8208-4d8db59d6593.json",
  "deckAnchorHref": "/decks/019dd923-5e87-7479-8208-4d8db59d6593#slide-19",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "Half of DCR users (49%) have six or more employees at their companies who are users, builders, facilitators, or purchasers of DCRs, with nearly one-third (30%) leveraging a minimum of 11 people.",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd952-2300-70cc-b42d-d2d89d31b87a",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.6,
        "w": 0.45,
        "x": 0.5,
        "y": 0.15
      },
      "kind": "chart",
      "text": "# of Employees Using / Building / Facilitating / Purchasing DCRs",
      "attrs": null,
      "subkind": "bar-vertical",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "656ffa70-72f8-4f99-8608-2ed3078563ae",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "Number of employees: 49%",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-2300-70cc-b42d-db2c77448086",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.4,
        "x": 0.05,
        "y": 0.35
      },
      "kind": "paragraph",
      "text": "It is crucial that DCR talent have privacy expertise, including encryption technology, data security, and other privacy-enhancing technologies such as differential privacy*, k-anonymity*, etc.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "0030ca8f-2051-4c11-b4d6-e0030571303a",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.4,
        "x": 0.05,
        "y": 0.15
      },
      "kind": "paragraph",
      "text": "Half of DCR users (49%) have six or more employees at their companies who are users, builders, facilitators, or purchasers of DCRs, with nearly one-third (30%) leveraging a minimum of 11 people.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "59d5b186-8c5c-4707-a479-28d61a311503",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.35,
        "x": 0.05,
        "y": 0.65
      },
      "kind": "quote",
      "text": "You need data architects, data engineers, QA, DevOps, and infrastructure. You're talking about 5 different roles so ~5 FTEs at a minimum.",
      "attrs": null,
      "subkind": "testimonial",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "84784e54-5c1e-451a-a839-0bd518001134",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "quote",
      "text": "You need data architects, data engineers, QA, DevOps, and infrastructure. You're talking about 5 different roles so ~5 FTEs at a minimum. - C-Suite, Agency",
      "attrs": null,
      "subkind": null,
      "toolName": "Authority citation",
      "toolSlug": "authority-citation",
      "confidence": null,
      "componentId": "019dd952-2300-70cc-b42d-d55710485866",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.6,
        "x": 0.05,
        "y": 0.9
      },
      "kind": "source-note",
      "text": "For definition see page 37 of the Appendix. How many full-time employees are employed at your company who are users / purchasers / builders / facilitators of the following? – Data clean rooms. Base: DCR users (n=129)",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "d2ee625f-5033-43ef-9b82-8e938b3384ce",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.6,
        "x": 0.05,
        "y": 0.05
      },
      "kind": "title",
      "text": "However, DCRs require significant investment in human talent",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "22ee9e95-dbcc-46bb-92e2-a0d0dbbc8c3c",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 25,
      "from": 16,
      "beatId": "9690eb07-3257-4d41-af43-723cb49a4a25",
      "arcName": "The Consultant's Gambit",
      "arcSlug": "consultants-gambit",
      "beatName": "Problem & Complication",
      "beatSlug": "consultants-gambit-problem-complication",
      "evidence": "The document highlights challenges and opportunities in DCRs",
      "position": 1,
      "confidence": 0.8,
      "parentBeatName": "Complication",
      "parentBeatSlug": "complication"
    }
  ],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}