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  "documentTitle": "IAB State of Data 2023",
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  "notes": "DCR stands for Data Clean Room.",
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      "text": "Select DCR Innovative Use Cases: Privacy-compliant audience and transactional data activation; Advanced attribution and cross-channel measurement; Predictive modeling and market mix modeling; Enrichment of transactional data with behavioral signals; Audience insights and propensity models",
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      "text": "...we made log files available for closed-loop attribution and for reach and frequency.",
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      "text": "We use [DCR] for activation purposes, creating lookalikes and propensity models",
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      "text": "We combine ad impressions with transactions, look at interaction patterns... send the transaction data completely anonymized at the aggregated level and then get the same from our partners, and mix this together.",
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      "text": "The DCR allows you to reach people in a way that is fully privacy compliant, [driving] 5 or 10 times the uplift in user engagement because we've had the right message, to the right person, at the right time—something cookies don't do.",
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      "text": "The DCR allows you to reach people in a way that is fully privacy compliant, [driving] 5 or 10 times the uplift in user engagement because we've had the right message, to the right person, at the right time—something cookies don't do. — C-Suite, Publisher",
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