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      "text": "Current users expect to increase their DCR spend by 29% this year (2023).",
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      "text": "...We're looking at a long term [DCR] investment. Cookies are going away and marketers are going to have to get their data into platforms to be able to activate upon it...Connecting these dots now is going to lead to more investment in the future.",
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      "text": "One of the main drivers of setting up DCRs is the idea that neither party, an advertiser or a third-party data provider, are able to see each other's data. Therefore, it's encrypted, anonymized, with a single key that's useful to activate but cannot be interrupted or decrypted.",
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