{
  "docId": "019dd923-5e87-7479-8208-48cc8be3a9dd",
  "docSlug": "d9e7b643d40401de",
  "documentTitle": "Introduction to Ipsos   May 2024",
  "authorId": "IPSOS",
  "authorName": "Ipsos",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "industry_analyst",
  "sourceTypeLabel": "Industry analyst",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.778,
  "pageNumber": 10,
  "pageCount": 16,
  "prevPage": 9,
  "nextPage": 11,
  "slideType": "key_messages",
  "function": "present_framework",
  "density": "overcrowded",
  "nDataPoints": 4,
  "notes": "The slide uses a pillar-based framework to categorize strategic operational components.",
  "elementsJson": [
    "headline_text",
    "bullet_list",
    "infographic"
  ],
  "metadataConfidence": 0.95,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5e87-7479-8208-48cc8be3a9dd/10",
  "deckHref": "/decks/019dd923-5e87-7479-8208-48cc8be3a9dd",
  "deckJsonHref": "/decks/019dd923-5e87-7479-8208-48cc8be3a9dd.json",
  "deckAnchorHref": "/decks/019dd923-5e87-7479-8208-48cc8be3a9dd#slide-10",
  "components": [
    {
      "bbox": {
        "h": 0.1,
        "w": 0.4,
        "x": 0.05,
        "y": 0.8
      },
      "kind": "callout",
      "text": "Bring us closer to clients, locally and globally",
      "attrs": null,
      "subkind": "primary",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "d32b764b-3e8b-4ef6-aa74-fe8b943339de",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.4,
        "x": 0.55,
        "y": 0.8
      },
      "kind": "callout",
      "text": "Drive investment in technology and knowledge for the benefit of the whole group",
      "attrs": null,
      "subkind": "primary",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "d7051189-8496-4c76-a8b6-f1908b7c19d6",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "callout",
      "text": "Bring us closer to clients, locally and globally; Drive investment in technology and knowledge for the benefit of the whole group.",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd952-22ff-774c-a16a-efa5d4dee04a",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.25,
        "w": 0.22,
        "x": 0.74,
        "y": 0.35
      },
      "kind": "list",
      "text": "Global Teams: Technology, Science, Knowledge, Operations, Support functions",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "43bc47e8-b198-49a8-9712-73af59634c8d",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.25,
        "w": 0.22,
        "x": 0.51,
        "y": 0.35
      },
      "kind": "list",
      "text": "Best-in-class Services: 75 specialised services, Global Service Lines lead innovation & ensure competitiveness",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "4e3f1d8a-bf3f-4aef-8712-ac746bf3f875",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.25,
        "w": 0.22,
        "x": 0.28,
        "y": 0.35
      },
      "kind": "list",
      "text": "Senior Client Officers: 240 Senior Client Officers, x12 since 2018",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "598ac9f7-bdf1-4866-aaef-161e8f4db0ee",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.25,
        "w": 0.22,
        "x": 0.05,
        "y": 0.35
      },
      "kind": "list",
      "text": "Strong Local Presence: P&L responsibility sits in countries, 90 markets",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "bf6989f5-4bf5-40d0-9e82-f0086e6178d2",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.6,
        "x": 0.2,
        "y": 0.12
      },
      "kind": "paragraph",
      "text": "BEST PEOPLE & TECHNOLOGY + TOTAL UNDERSTANDING PILLARS",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "0279c371-2a8f-4eac-bbae-72fa44bb7fab",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.9,
        "x": 0.05,
        "y": 0.05
      },
      "kind": "title",
      "text": "OUR STRATEGY BEING AT THE HEART OF SCIENCE AND DATA",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "b688d046-baeb-4e74-aaaa-ee219bedab36",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Three Pillars",
      "slug": "three-pillars",
      "agent": "Architect",
      "layer": "block",
      "matchId": "019debdb-d844-727c-9c9c-3acec807d3c0",
      "evidence": "Strategic pillars structure",
      "confidence": 78
    },
    {
      "name": "Action Titles",
      "slug": "action-titles",
      "agent": "Architect",
      "layer": "slide",
      "matchId": "019debdb-d822-708f-8a16-ffbed694c636",
      "evidence": "'Strategy at heart of science and data'",
      "confidence": 78
    },
    {
      "name": "Visual Hierarchy",
      "slug": "visual-hierarchy",
      "agent": "Designer",
      "layer": "slide",
      "matchId": "019debdb-d866-762a-9569-209a92460e52",
      "evidence": "Pillars with callouts beneath",
      "confidence": 65
    }
  ],
  "frameworks": [
    {
      "name": "Three Pillars Framework",
      "slug": null,
      "matchId": "019debdb-db06-72c0-80ac-d39ad41cf0ac",
      "evidence": "Pillar diagram with people/tech/services",
      "confidence": 70
    }
  ],
  "arcBeats": [
    {
      "to": 15,
      "from": 10,
      "beatId": "019debdb-d33c-74da-b0e7-0f5963140811",
      "arcName": "The Triple Take",
      "arcSlug": "triple-take",
      "beatName": "The Action (Now What)",
      "beatSlug": null,
      "evidence": "Strategy pillars, GenAI, 2025 financial targets, drivers",
      "position": 3,
      "confidence": 78,
      "parentBeatName": null,
      "parentBeatSlug": null
    },
    {
      "to": 15,
      "from": 8,
      "beatId": "019debdb-d3c4-772f-8c2c-5fff13af373b",
      "arcName": "The Golden Circle",
      "arcSlug": "golden-circle",
      "beatName": "What",
      "beatSlug": null,
      "evidence": "Financial results and forward strategy",
      "position": 3,
      "confidence": 55,
      "parentBeatName": null,
      "parentBeatSlug": null
    }
  ],
  "loops": [
    {
      "to": 13,
      "from": 10,
      "name": "Golden Circle",
      "slug": "11-golden-circle",
      "bestFor": "Visionary leadership, brand positioning, mission statements",
      "matchId": "019debdb-d44c-75a0-bf5c-0159747c295b",
      "evidence": "p10-11 strategy pillars (why/how) → p12-13 Facto platform & client GenAI tools (what).",
      "position": 4,
      "objective": "Translate strategy belief into concrete GenAI deliverables",
      "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
      "confidence": 65,
      "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}