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      "text": "We underestimate high-impact actions such as becoming vegetarian and taking flights, and overestimate lower-impact actions such as avoiding excess packaging.",
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      "text": "A Global Market Average of 69% agree ‘I understand what action I need to take to play my part in tackling climate change.’ Yet Ipsos Perils of Perception research shows that this isn’t always the case. We underestimate high-impact actions such as becoming vegetarian and taking flights, and overestimate lower-impact actions such as avoiding excess packaging. While all these actions can make a difference, understanding their relative impact is also vital.",
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      "text": "People feel the burden of responsibility for climate change, with 72% Global Market Average agreement that if ordinary people do not act now to combat climate change they will be failing future generations.",
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