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  "documentTitle": "wai ipsos innovation misperception epidemic",
  "authorId": "IPSOS",
  "authorName": "Ipsos",
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  "notes": "Data source: Ipsos/WAI. The chart is sorted in descending order of perception.",
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      "kind": "callout",
      "text": "More than half of the respondents across all markets perceive vaping as equally or more harmful compared to smoking tobacco products.",
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      "text": "More than half of the respondents across all markets perceive vaping as equally or more harmful than smoking tobacco products. In Brazil, Netherlands, Slovenia and Kazakhstan – more than 80% share this view.",
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      "kind": "title",
      "text": "VAPING VS TOBACCO – AS/MORE HARMFUL",
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