{
  "docId": "019dd923-5e87-7479-8208-3b3f22ed58cb",
  "docSlug": "c1acfe959e1da7da",
  "documentTitle": "KEYS Environment Emergency",
  "authorId": "IPSOS",
  "authorName": "Ipsos",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "industry_analyst",
  "sourceTypeLabel": "Industry analyst",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.778,
  "pageNumber": 56,
  "pageCount": 64,
  "prevPage": 55,
  "nextPage": 57,
  "slideType": "industry_trends",
  "function": "illustrate_case",
  "density": "dense",
  "nDataPoints": 2,
  "notes": "The slide uses a specific brand example to validate the broader trend of sustainability-focused consumer behavior.",
  "elementsJson": [
    "headline_text",
    "action_title",
    "bar_chart_stacked",
    "photo"
  ],
  "metadataConfidence": 0.95,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5e87-7479-8208-3b3f22ed58cb/56",
  "deckHref": "/decks/019dd923-5e87-7479-8208-3b3f22ed58cb",
  "deckJsonHref": "/decks/019dd923-5e87-7479-8208-3b3f22ed58cb.json",
  "deckAnchorHref": "/decks/019dd923-5e87-7479-8208-3b3f22ed58cb#slide-56",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "Consumers want brands to act",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd952-22ff-774c-a159-47c037d05e28",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.32,
        "w": 0.34,
        "x": 0.33,
        "y": 0.38
      },
      "kind": "chart",
      "text": "Revenue growth chart for The Better Home showing recurring revenue increasing from 15% to 50% between Jun 2020 and Mar 2021.",
      "attrs": null,
      "subkind": "bar-stacked",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "d95f0151-a6ba-45e7-94ee-572abe5b50cf",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.05,
        "x": 0.945,
        "y": 0.045
      },
      "kind": "image",
      "text": "Ipsos logo",
      "attrs": null,
      "subkind": "logo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "241d40cb-3af8-40db-9c87-bc414d89a15a",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.87,
        "w": 0.34,
        "x": 0.66,
        "y": 0.13
      },
      "kind": "image",
      "text": "Photo of a retail store with bulk refill stations for cleaning products.",
      "attrs": null,
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "7ec48100-7f7a-43ae-a366-61bb318f5358",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "Recurring Revenue: 50%",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-22ff-774c-a159-4b9b3a07ec24",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.4,
        "x": 0.03,
        "y": 0.16
      },
      "kind": "title",
      "text": "Consumers want brands to act",
      "attrs": null,
      "subkind": "action-title",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "c74e49f6-a992-498d-8bdd-8a9546f1b688",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.8,
        "x": 0.03,
        "y": 0.05
      },
      "kind": "title",
      "text": "Trend of choosing brands which talk of sustainability",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "c24a8399-1f2d-40de-9d6b-96a7b839d39c",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Chart Selection Guide",
      "slug": "chart-selection-guide",
      "agent": "Designer",
      "layer": "slide",
      "matchId": "f6d5a2e8-64f1-4176-ba85-ea045500fcca",
      "evidence": "The slide uses a revenue growth chart, which is a common and suitable choice for showing trends over time.",
      "confidence": 0.5
    }
  ],
  "frameworks": [],
  "arcBeats": [],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}