{
  "docId": "019dd923-5e87-7479-8208-3b3f22ed58cb",
  "docSlug": "c1acfe959e1da7da",
  "documentTitle": "KEYS Environment Emergency",
  "authorId": "IPSOS",
  "authorName": "Ipsos",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "industry_analyst",
  "sourceTypeLabel": "Industry analyst",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.778,
  "pageNumber": 45,
  "pageCount": 64,
  "prevPage": 44,
  "nextPage": 46,
  "slideType": "initiative_list",
  "function": "present_solution",
  "density": "balanced",
  "nDataPoints": 0,
  "notes": null,
  "elementsJson": [
    "headline_text",
    "photo",
    "bullet_list"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5e87-7479-8208-3b3f22ed58cb/45",
  "deckHref": "/decks/019dd923-5e87-7479-8208-3b3f22ed58cb",
  "deckJsonHref": "/decks/019dd923-5e87-7479-8208-3b3f22ed58cb.json",
  "deckAnchorHref": "/decks/019dd923-5e87-7479-8208-3b3f22ed58cb#slide-45",
  "components": [
    {
      "bbox": {
        "h": 0.25,
        "w": 0.19,
        "x": 0.73,
        "y": 0.259
      },
      "kind": "image",
      "text": null,
      "attrs": null,
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "2c82c4cd-7624-4c82-9ca3-caef36a4a95f",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.25,
        "w": 0.19,
        "x": 0.073,
        "y": 0.259
      },
      "kind": "image",
      "text": null,
      "attrs": null,
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "42fbf1ac-9c50-47e9-a4eb-75e436469c8e",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.25,
        "w": 0.19,
        "x": 0.4,
        "y": 0.259
      },
      "kind": "image",
      "text": null,
      "attrs": null,
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "f9ef4eca-d94c-4434-bf4d-847c3496a29c",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.4,
        "w": 0.28,
        "x": 0.71,
        "y": 0.15
      },
      "kind": "list",
      "text": "Environment – Bigger then ever\nAvoiding over packaging / packaging innovation\nRight-sizing and Labelling\nKeeping it local – show heritage",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "185a3cda-b111-4221-ab89-37c2f1850dcd",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.4,
        "w": 0.28,
        "x": 0.38,
        "y": 0.15
      },
      "kind": "list",
      "text": "Health – From protection to prevention\nNew products and services for “A better me”\nImmunity Boosters\nEvening Relaxation",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "52261020-926c-4713-ad31-225422a7d1fe",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.4,
        "w": 0.28,
        "x": 0.05,
        "y": 0.18
      },
      "kind": "list",
      "text": "Habits – Home redefined\nFood bags\nHome cooking helpers\nEasy and intuitive digital shopping experiences",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "56aa540c-5e47-497b-8bca-d24b9d57453a",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.73,
        "x": 0.038,
        "y": 0.06
      },
      "kind": "title",
      "text": "OPPORTUNITIES TO SUPPORT CONSUMERS?",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "3ef34bbd-be8c-4cd7-a0c5-307069354c82",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "List presentation",
      "slug": "list-presentation",
      "agent": null,
      "layer": "slide",
      "matchId": "b8a104b2-aa35-45ff-bf56-3ad35ad88126",
      "evidence": "list/bullet: Environment – Bigger then ever Avoiding over packaging / packaging innovation Right-sizing and Labelling Keeping it local – show heritage",
      "confidence": 0.8
    }
  ],
  "frameworks": [],
  "arcBeats": [],
  "loops": [
    {
      "to": 45,
      "from": 32,
      "name": "Jobs To Be Done",
      "slug": "53-jobs-to-be-done",
      "bestFor": "Product innovation, market entry, competitive positioning",
      "matchId": "9eb243fc-91c5-41fc-8e57-43933b358d31",
      "evidence": "The document explores consumer behaviors and expectations related to sustainability.",
      "position": 1,
      "objective": "Understanding consumer needs and expectations for sustainability.",
      "structure": "The Customer's Job -> Current Solutions (Hired/Fired) -> Unmet Needs -> Our Solution Fit",
      "confidence": 0.7,
      "description": "Reframe the problem around what the customer is trying to accomplish, not what they're buying"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}