{
  "docId": "019dd923-5e87-7479-8208-3b3f22ed58cb",
  "docSlug": "c1acfe959e1da7da",
  "documentTitle": "KEYS Environment Emergency",
  "authorId": "IPSOS",
  "authorName": "Ipsos",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "industry_analyst",
  "sourceTypeLabel": "Industry analyst",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.778,
  "pageNumber": 16,
  "pageCount": 64,
  "prevPage": 15,
  "nextPage": 17,
  "slideType": "comparison_table",
  "function": "compare_options",
  "density": "dense",
  "nDataPoints": 42,
  "notes": "The chart uses a dual-bar layout to compare two distinct consumer priorities, with an orange oval highlighting the environmental priority data.",
  "elementsJson": [
    "headline_text",
    "paragraph",
    "bar_chart_grouped"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5e87-7479-8208-3b3f22ed58cb/16",
  "deckHref": "/decks/019dd923-5e87-7479-8208-3b3f22ed58cb",
  "deckJsonHref": "/decks/019dd923-5e87-7479-8208-3b3f22ed58cb.json",
  "deckAnchorHref": "/decks/019dd923-5e87-7479-8208-3b3f22ed58cb#slide-16",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "Companies doing as much as they can to reduce harm to the environment",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd952-22ff-774c-a153-f2e9e8e45205",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.8,
        "w": 0.6,
        "x": 0.35,
        "y": 0.1
      },
      "kind": "chart",
      "text": "Dual horizontal bar chart showing tax vs environment priorities by country",
      "attrs": null,
      "subkind": "bar-horizontal",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "5b8beff8-a203-4e5c-b2a3-4449b37a69d4",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "Consumer preference percentage: 82%",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-22ff-774c-a153-f401fec5884f",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.3,
        "x": 0.05,
        "y": 0.5
      },
      "kind": "paragraph",
      "text": "Companies paying the correct amount of tax",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "07f16a10-40a1-4c2c-9a84-77ee665d5aaf",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.3,
        "x": 0.05,
        "y": 0.35
      },
      "kind": "paragraph",
      "text": "“Which of the following, if either, is more important to you personally?”",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "344e0fd8-44ce-4110-bf2d-5bdf457a9019",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.3,
        "x": 0.05,
        "y": 0.65
      },
      "kind": "paragraph",
      "text": "Companies doing as much as they can to reduce harm to the environment",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "60f8b041-be92-41c8-b943-3cb67cd46dcc",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.5,
        "x": 0.45,
        "y": 0.85
      },
      "kind": "source-note",
      "text": "Base: 24,332 adults aged 16-75 (18-75 in US and CA) in 25 markets interviewed August - September 2021",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "da205c0b-18d9-4b80-817c-15611e5b0ed0",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.2,
        "w": 0.3,
        "x": 0.05,
        "y": 0.05
      },
      "kind": "title",
      "text": "#4: An opportunity for business?",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "2784c033-3f84-4169-83aa-8d6de658398f",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 18,
      "from": 13,
      "beatId": "69f6c139-1590-4da9-a1a2-4869a66aaea5",
      "arcName": "Problem-Agitate-Solution",
      "arcSlug": "problem-agitate-solution",
      "beatName": "Agitate",
      "beatSlug": "problem-agitate-solution-agitate-make-it-worse",
      "evidence": "Slides discussing consumer awareness and expectations for sustainability.",
      "position": 1,
      "confidence": 0.9,
      "parentBeatName": "Development",
      "parentBeatSlug": "development"
    }
  ],
  "loops": [
    {
      "to": 20,
      "from": 10,
      "name": "Cost Of Inaction",
      "slug": "27-cost-of-inaction",
      "bestFor": "Urgent budget requests, compliance, risk mitigation",
      "matchId": "5f38021b-b2b1-4cc1-8bf5-489680948eec",
      "evidence": "The document emphasizes the consequences of not addressing environmental emergencies.",
      "position": 0,
      "objective": "Highlighting the risks of inaction on environmental issues.",
      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
      "confidence": 0.8,
      "description": "Quantify what happens if the audience does nothing"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}