{
  "docId": "019dd923-5e87-7479-8208-3b3f22ed58cb",
  "docSlug": "c1acfe959e1da7da",
  "documentTitle": "KEYS Environment Emergency",
  "authorId": "IPSOS",
  "authorName": "Ipsos",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "industry_analyst",
  "sourceTypeLabel": "Industry analyst",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.778,
  "pageNumber": 10,
  "pageCount": 64,
  "prevPage": 9,
  "nextPage": 11,
  "slideType": "industry_trends",
  "function": "analyze_data",
  "density": "balanced",
  "nDataPoints": 20,
  "notes": "The chart is a dumbbell plot showing the shift in public opinion over time.",
  "elementsJson": [
    "headline_text",
    "paragraph",
    "bar_chart_horizontal"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5e87-7479-8208-3b3f22ed58cb/10",
  "deckHref": "/decks/019dd923-5e87-7479-8208-3b3f22ed58cb",
  "deckJsonHref": "/decks/019dd923-5e87-7479-8208-3b3f22ed58cb.json",
  "deckAnchorHref": "/decks/019dd923-5e87-7479-8208-3b3f22ed58cb#slide-10",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "We are heading for environmental disaster unless we change our habits quickly",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd952-22ff-774c-a153-7034c6cea1fd",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.6,
        "w": 0.68,
        "x": 0.28,
        "y": 0.2
      },
      "kind": "chart",
      "text": "Dumbbell chart showing 2013 vs 2021 agreement levels by country",
      "attrs": null,
      "subkind": "dot",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "c06fdd10-5b08-4138-a992-133a99efe858",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "% agree: 92%",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-22ff-774c-a153-743d7a6ef09e",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.2,
        "w": 0.25,
        "x": 0.03,
        "y": 0.35
      },
      "kind": "paragraph",
      "text": "We are heading for environmental disaster unless we change our habits quickly\n% agree",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "fad77334-72f8-4fbb-9bb1-a23ead71acf0",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.95,
        "x": 0.03,
        "y": 0.82
      },
      "kind": "source-note",
      "text": "Ipsos Global Trends Survey Base: c.1,000 adults aged 16-75 (18-75 in US) in each market for each wave",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "51761639-6095-4af5-a176-6ad63a31f42f",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.25,
        "x": 0.03,
        "y": 0.06
      },
      "kind": "title",
      "text": "#1: Emergency!",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "2770ee2b-f783-41c6-ac6c-108316ab17e0",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 12,
      "from": 9,
      "beatId": "508b7f03-dc10-4a4d-a7a2-8f5512b5de93",
      "arcName": "Problem-Agitate-Solution",
      "arcSlug": "problem-agitate-solution",
      "beatName": "Problem",
      "beatSlug": "problem-agitate-solution-problem-identify-pain",
      "evidence": "Slides highlighting the environmental emergency and its implications.",
      "position": 0,
      "confidence": 0.9,
      "parentBeatName": "Complication",
      "parentBeatSlug": "complication"
    }
  ],
  "loops": [
    {
      "to": 20,
      "from": 10,
      "name": "Cost Of Inaction",
      "slug": "27-cost-of-inaction",
      "bestFor": "Urgent budget requests, compliance, risk mitigation",
      "matchId": "5f38021b-b2b1-4cc1-8bf5-489680948eec",
      "evidence": "The document emphasizes the consequences of not addressing environmental emergencies.",
      "position": 0,
      "objective": "Highlighting the risks of inaction on environmental issues.",
      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
      "confidence": 0.8,
      "description": "Quantify what happens if the audience does nothing"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}