{ "docId": "019dd923-5e87-7479-8208-2bfe3ad2f5e5", "docSlug": "c06b233841368987", "documentTitle": "Ipsos AI Monitor 2024 final APAC", "authorId": "IPSOS", "authorName": "Ipsos", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "industry_analyst", "sourceTypeLabel": "Industry analyst", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.778, "pageNumber": 42, "pageCount": 43, "prevPage": 41, "nextPage": 43, "slideType": "appendix_methodology", "function": "appendix", "density": "dense", "nDataPoints": 0, "notes": "Standard Ipsos methodology disclosure slide.", "elementsJson": [ "paragraph", "callout_box" ], "metadataConfidence": 1, "imagePath": null, "slideHref": "/slides/019dd923-5e87-7479-8208-2bfe3ad2f5e5/42", "deckHref": "/decks/019dd923-5e87-7479-8208-2bfe3ad2f5e5", "deckJsonHref": "/decks/019dd923-5e87-7479-8208-2bfe3ad2f5e5.json", "deckAnchorHref": "/decks/019dd923-5e87-7479-8208-2bfe3ad2f5e5#slide-42", "components": [ { "bbox": null, "kind": "callout", "text": "The data is weighted so that the composition of each country's sample best reflects the demographic profile of the adult population according to the most recent census data.", "attrs": null, "subkind": null, "toolName": "Visual emphasis", "toolSlug": "visual-emphasis", "confidence": null, "componentId": "019dd952-22ff-774c-a156-0e7e589684be", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.3, "w": 0.4, "x": 0.05, "y": 0.45 }, "kind": "paragraph", "text": "The sample consists of approximately 1,000 individuals each in Australia, Brazil, Canada, mainland China, France, Germany, Great Britain, Italy, Japan, New Zealand, Spain, and the U.S., and 500 individuals each in Argentina, Belgium, Chile, Colombia, Hungary, Indonesia, Ireland, Malaysia, Mexico, the Netherlands, Peru, Poland, Singapore, South Africa, South Korea, Sweden, Switzerland, Thailand, and Türkiye. The sample in India consists of approximately 2,200 individuals, of whom approximately 1,800 were interviewed face-to-face and 400 were interviewed online.", "attrs": null, "subkind": "paragraph", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "3d16065b-087c-4877-9a42-fd914c540cb2", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.25, "w": 0.4, "x": 0.05, "y": 0.18 }, "kind": "paragraph", "text": "These are the results of a 32-country survey conducted by Ipsos on its Global Advisor online platform and, in India, on its IndiaBus platform, between Friday, April 19 and Friday, May 3, 2024. For this survey, Ipsos interviewed a total of 23,685 adults aged 18 years and older in India, 18-74 in Canada, Republic of Ireland, Israel, Malaysia, South Africa, Türkiye, and the United States, 20-74 in Thailand, 21-74 in Indonesia and Singapore, and 16-74 in all other countries.", "attrs": null, "subkind": "paragraph", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "49ac38f9-1e27-44f0-bde3-28a2a28e6442", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.75, "w": 0.42, "x": 0.53, "y": 0.18 }, "kind": "paragraph", "text": "India’s sample represents a large subset of its urban population – social economic classes A, B and C in metros and tier 1-3 town classes across all four zones. The data is weighted so that the composition of each country's sample best reflects the demographic profile of the adult population according to the most recent census data. “The 32-country average” reflects the average result for all the countries and markets in which the survey was conducted. It has not been adjusted to the population size of each country or market and is not intended to suggest a total result. When percentages do not sum up to 100 or the ‘difference’ appears to be +/-1 percentage point more/less than the actual result, this may be due to rounding, multiple responses, or the exclusion of “don't know” or not stated responses. The precision of Ipsos online polls is calculated using a credibility interval with a poll where N=1,000 being accurate to +/- 3.5 percentage points and of where N=500 being accurate to +/- 5.0 percentage points. For more information on Ipsos' use of credibility intervals, please visit the Ipsos website. The publication of these findings abides by local rules and regulations.", "attrs": null, "subkind": "paragraph", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "9ae27627-cee7-44f2-958c-91bfe03621b8", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.2, "w": 0.4, "x": 0.05, "y": 0.75 }, "kind": "paragraph", "text": "Samples in Argentina, Australia, Belgium, Canada, France, Germany, Great Britain, Hungary, Italy, Japan, the Netherlands, New Zealand, Poland, South Korea, Spain, Sweden, Switzerland, and the U.S. can be considered representative of their general adult populations under the age of 75. Samples in Brazil, Chile, China, Colombia, Indonesia, Ireland, Malaysia, Mexico, Peru, Singapore, South Africa, Thailand, and Turkey are more urban, more educated, and/or more affluent than the general population. The survey results for these countries should be viewed as reflecting the views of the more “connected” segment of their population.", "attrs": null, "subkind": "paragraph", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "f7a76450-ad5c-49d0-a426-b02faf623789", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.05, "w": 0.2, "x": 0.05, "y": 0.1 }, "kind": "title", "text": "Methodology", "attrs": null, "subkind": "headline", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "b72086bd-ec0b-46da-87c9-3948eee872d6", "frameworkName": null, "frameworkSlug": null } ], "metrics": [], "tools": [], "frameworks": [], "arcBeats": [ { "to": 43, "from": 41, "beatId": "019dea97-a110-74ee-aff4-6a8b48b8a1d1", "arcName": "The Triple Take", "arcSlug": "triple-take", "beatName": "The Action (Now What)", "beatSlug": null, "evidence": "Methodology and 'For more information' contact slide; no recommendation.", "position": 3, "confidence": 55, "parentBeatName": null, "parentBeatSlug": null } ], "loops": [], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }