{
  "docId": "019dd923-5e87-7479-8208-2bfe3ad2f5e5",
  "docSlug": "c06b233841368987",
  "documentTitle": "Ipsos AI Monitor 2024 final APAC",
  "authorId": "IPSOS",
  "authorName": "Ipsos",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "industry_analyst",
  "sourceTypeLabel": "Industry analyst",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.778,
  "pageNumber": 2,
  "pageCount": 43,
  "prevPage": 1,
  "nextPage": 3,
  "slideType": "key_takeaways",
  "function": "summarize",
  "density": "overcrowded",
  "nDataPoints": 9,
  "notes": "Includes a quote/perspective from Hamish Munro, CEO Ipsos APEC.",
  "elementsJson": [
    "headline_text",
    "paragraph",
    "photo"
  ],
  "metadataConfidence": 0.95,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5e87-7479-8208-2bfe3ad2f5e5/2",
  "deckHref": "/decks/019dd923-5e87-7479-8208-2bfe3ad2f5e5",
  "deckJsonHref": "/decks/019dd923-5e87-7479-8208-2bfe3ad2f5e5.json",
  "deckAnchorHref": "/decks/019dd923-5e87-7479-8208-2bfe3ad2f5e5#slide-2",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "On average in Asia Pacific, 62% say they are excited for products and services with use AI, with China (80%), Indonesia (76%), Thailand (76%), and South Korea (73%) where interest is greatest.",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd952-22ff-774c-a150-306ec9bdf098",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.85,
        "w": 0.22,
        "x": 0.75,
        "y": 0.1
      },
      "kind": "image",
      "text": "Hamish Munro, CEO Ipsos APEC",
      "attrs": null,
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "bac8150f-0861-4642-97c3-2d1b0c33cf94",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "Excitement about AI: 62%",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-22ff-774c-a150-386b78adc697",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.25,
        "w": 0.22,
        "x": 0.51,
        "y": 0.28
      },
      "kind": "paragraph",
      "text": "People in Asia Pacific recognise the changes AI will bring. Seventy-three per cent in Asia Pacific say AI will profoundly change my life in the next 3-5 years, higher than 60% in North America and 59% in Europe.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "50412156-b69a-44d5-8d69-fcea3dc54803",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.4,
        "w": 0.22,
        "x": 0.05,
        "y": 0.28
      },
      "kind": "paragraph",
      "text": "There is no denying that the last 12 months have been huge for the technical advancement of generative AI. But how are people feeling about it? In what is now the third edition of the Ipsos AI Monitor we find it a divide...",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "5a1081d3-7093-4c3d-89ac-192efc0476c1",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.4,
        "w": 0.22,
        "x": 0.28,
        "y": 0.28
      },
      "kind": "paragraph",
      "text": "On average in Asia Pacific, 62% say they are excited for products and services with use AI, with China (80%), Indonesia (76%), Thailand (76%), and South Korea (73%) where interest is greatest. At the other end of the scale...",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "67070c7e-efd2-44f9-a080-e3de77a2698f",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "quote",
      "text": "We look forward to discussing with you what it all means for your country, category or industry sector. Hamish Munro, CEO Ipsos APEC",
      "attrs": null,
      "subkind": null,
      "toolName": "Authority citation",
      "toolSlug": "authority-citation",
      "confidence": null,
      "componentId": "019dd952-22ff-774c-a150-3554bf99175e",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.1,
        "x": 0.05,
        "y": 0.95
      },
      "kind": "source-note",
      "text": "© Ipsos AI Monitor",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "d35aed33-fadf-43e6-89f4-1db2d44be0cf",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.45,
        "x": 0.05,
        "y": 0.1
      },
      "kind": "title",
      "text": "Friend and foe? Asia is the most excited region about a future with AI",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "d017cb83-1e19-4b4a-87fc-2979ede14b45",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Governing Thought",
      "slug": "governing-thought",
      "agent": "Architect",
      "layer": "block",
      "matchId": "019dea97-a2f8-70db-8496-9ee88d1c588c",
      "evidence": "'Asia is the most excited region' acts as governing thought across the deck.",
      "confidence": 70
    },
    {
      "name": "Pyramid Principle",
      "slug": "pyramid-principle",
      "agent": "Architect",
      "layer": "block",
      "matchId": "019dea97-a2d4-770b-bb50-c73b5f3af37b",
      "evidence": "Document leads with answer (p2) then evidence — top-down structure.",
      "confidence": 75
    },
    {
      "name": "Contrast Pairs",
      "slug": "contrast-pairs",
      "agent": "Storyteller",
      "layer": "loop",
      "matchId": "019dea97-a2ae-7158-acfe-8fa96064a478",
      "evidence": "Excited vs nervous contrast threads through the executive summary.",
      "confidence": 80
    },
    {
      "name": "Reveal vs. Headline Strategy",
      "slug": "reveal-vs-headline-strategy",
      "agent": "Designer",
      "layer": "loop",
      "matchId": "019dea97-a28a-7141-8af4-b008ac51763d",
      "evidence": "Loop opens with the headline answer before presenting evidence.",
      "confidence": 80
    },
    {
      "name": "Action Titles",
      "slug": "action-titles",
      "agent": "Architect",
      "layer": "slide",
      "matchId": "019dea97-a1cc-7339-8c01-628238419183",
      "evidence": "Title states the insight: 'Asia is the most excited region about a future with AI'.",
      "confidence": 90
    },
    {
      "name": "Authority Bias",
      "slug": "authority-bias",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "019dea97-a21a-72d8-98ac-6f93b16498c4",
      "evidence": "Hamish Munro CEO Ipsos APEC quote borrows authority.",
      "confidence": 80
    },
    {
      "name": "Concrete Language",
      "slug": "concrete-language",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "019dea97-a264-7749-8f2f-ed3435d732d1",
      "evidence": "Specific country numbers: China 80%, Indonesia 76%, Thailand 76%, South Korea 73%.",
      "confidence": 75
    },
    {
      "name": "Credibility Transfer",
      "slug": "credibility-transfer",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "019dea97-a240-7122-9a87-320b4ff13ed8",
      "evidence": "Named CEO photo and signed perspective transfers credibility.",
      "confidence": 70
    },
    {
      "name": "Opening Hooks",
      "slug": "opening-hooks",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "019dea97-a1f2-703e-b97b-8087a32c33af",
      "evidence": "Provocative question 'Friend and foe?' opens the deck's narrative.",
      "confidence": 70
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 9,
      "from": 1,
      "beatId": "019dea97-a0c3-75f1-8cf7-881cfee1dcc4",
      "arcName": "The Triple Take",
      "arcSlug": "triple-take",
      "beatName": "The Facts (What)",
      "beatSlug": null,
      "evidence": "Cover, contents, lead takeaway and at-a-glance summary stats.",
      "position": 1,
      "confidence": 55,
      "parentBeatName": null,
      "parentBeatSlug": null
    }
  ],
  "loops": [
    {
      "to": 9,
      "from": 2,
      "name": "So What Cascade",
      "slug": "41-so-what-cascade",
      "bestFor": "Data presentations, executive summaries, driving to recommendations",
      "matchId": "019dea97-a135-70cd-99b0-6155a1ef2063",
      "evidence": "p2 headline 'Asia most excited', p5 'At a glance' stat panel, p6-9 progressively unpack key findings.",
      "position": 1,
      "objective": "Lead with headline finding then cascade summary insights",
      "structure": "The Data -> So What? (Insight 1) -> So What? (Insight 2) -> So What? (The Action)",
      "confidence": 70,
      "description": "Chain insights together, each answering 'so what?' until you reach the actionable conclusion"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}