{
  "docId": "019dd923-5e87-7479-8208-1cd2b54a3146",
  "docSlug": "f4a7e08295dff899",
  "documentTitle": "Presentation   Half Year Results   260723   ENG   FINAL VERSION",
  "authorId": "IPSOS",
  "authorName": "Ipsos",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "industry_analyst",
  "sourceTypeLabel": "Industry analyst",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.778,
  "pageNumber": 5,
  "pageCount": 27,
  "prevPage": 4,
  "nextPage": 6,
  "slideType": "data_table",
  "function": "analyze_data",
  "density": "balanced",
  "nDataPoints": 20,
  "notes": "Includes footnotes defining the composition of each audience segment.",
  "elementsJson": [
    "headline_text",
    "data_table",
    "footnote"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5e87-7479-8208-1cd2b54a3146/5",
  "deckHref": "/decks/019dd923-5e87-7479-8208-1cd2b54a3146",
  "deckJsonHref": "/decks/019dd923-5e87-7479-8208-1cd2b54a3146.json",
  "deckAnchorHref": "/decks/019dd923-5e87-7479-8208-1cd2b54a3146#slide-5",
  "components": [
    {
      "bbox": {
        "h": 0.1,
        "w": 0.8,
        "x": 0.1,
        "y": 0.65
      },
      "kind": "disclaimer",
      "text": "Breakdown of each Service Line by segment: breakdown of revenue by audience segment is non-financial data, likely to change over time depending on changes to the organization of Ipsos teams. 1. Brand Health Tracking... 2. Automotive... 3. Public Affairs... 4. Pharma...",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "96522daf-384d-42d3-9116-e5604ff72cc9",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "Revenue: 1,087.1",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-2300-70cc-b429-5213dfc1dbb0",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.5,
        "w": 0.8,
        "x": 0.1,
        "y": 0.2
      },
      "kind": "table",
      "text": "Audience segments and financial metrics for H1 2023",
      "attrs": null,
      "subkind": "data",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "5d8bc3b8-1648-49ab-8378-a88af6c8961d",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.5,
        "x": 0.05,
        "y": 0.05
      },
      "kind": "title",
      "text": "REVENUE BREAKDOWN BY AUDIENCE",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "af5ae2ac-dfae-41ec-afeb-985cf55c6f09",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 6,
      "from": 3,
      "beatId": "8f140549-6a3b-4f85-9fec-767f822915a0",
      "arcName": "Monroe's Motivated Sequence",
      "arcSlug": "monroes-sequence",
      "beatName": "Need",
      "beatSlug": "monroes-sequence-need",
      "evidence": "The company highlights its financial performance and order book growth.",
      "position": 1,
      "confidence": 0.8,
      "parentBeatName": "Complication",
      "parentBeatSlug": "complication"
    }
  ],
  "loops": [
    {
      "to": 10,
      "from": 3,
      "name": "Logic Chain",
      "slug": "01-logic-chain",
      "bestFor": "Skeptical audiences, controversial recommendations, rigorous analysis",
      "matchId": "9936845f-a167-4bec-a335-f5c669e5e086",
      "evidence": "The company provides a logical chain of financial data and analysis.",
      "position": 0,
      "objective": "To demonstrate the company's financial performance and growth",
      "structure": "Premise 1 (Accepted truth) -> Premise 2 (Observed fact) -> Therefore... (Inevitable conclusion)",
      "confidence": 0.7,
      "description": "Build an airtight chain of logic where each premise leads inevitably to the conclusion"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}