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      "text": "62% of Americans agree that their health is more important to them now than before the COVID-19 pandemic.",
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      "text": "Increasingly, people are taking their health and wellbeing — their wellness — into their own hands. They get encouragement from social media, from friends and family. They get nudged with sticks and carrots by everyone from pharmaceutical companies to insurers, to employers who help pay for that insurance, to the best behavioral science that tech companies can utilize and commercialize. Our devices work together to collect data and customize ways for us to optimize our foods and fitness across a range of physical and mental measurements. Wellness is a fad, a trend, a religion, a way of life, and even just a boring part of everyday reality, depending on whom you ask. And yet, it's out of reach for many, economically or logistically. Tensions push and pull us along this plausible path to the future. How do we get to that path, and how did Ipsos think up this plausible path to begin with? Read on in this issue of What the Future as we consult the experts, check in on today's data and consider what's next for wellness.",
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      "text": "(Source: Ipsos survey conducted Dec. 3-6, 2021, among 1,158 U.S. adults.)",
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      "text": "Imagine it's 2028.",
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