{
  "docId": "019dd923-5e87-7479-8208-16ae915c0680",
  "docSlug": "cba3f8adcffc85cf",
  "documentTitle": "What The Future Wellness",
  "authorId": "IPSOS",
  "authorName": "Ipsos",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "industry_analyst",
  "sourceTypeLabel": "Industry analyst",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.778,
  "pageNumber": 29,
  "pageCount": 49,
  "prevPage": 28,
  "nextPage": 30,
  "slideType": "next_steps",
  "function": "state_next_steps",
  "density": "overcrowded",
  "nDataPoints": 2,
  "notes": "The slide uses a simple timeline-style arrow to show a shift in percentage from 50% to 39% between 2021 and 2028.",
  "elementsJson": [
    "headline_text",
    "paragraph",
    "other"
  ],
  "metadataConfidence": 0.9,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5e87-7479-8208-16ae915c0680/29",
  "deckHref": "/decks/019dd923-5e87-7479-8208-16ae915c0680",
  "deckJsonHref": "/decks/019dd923-5e87-7479-8208-16ae915c0680.json",
  "deckAnchorHref": "/decks/019dd923-5e87-7479-8208-16ae915c0680#slide-29",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "How those who avoid foods they don't view as 'natural' could change their minds in the future",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd952-22ff-774c-a15f-435d7d23e1cb",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.9,
        "x": 0.04,
        "y": 0.55
      },
      "kind": "chart",
      "text": "Shift from 50% to 39% agreement",
      "attrs": null,
      "subkind": "line",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "3730b77f-43b3-44d3-b6c7-df4b08c5c9f0",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.3,
        "x": 0.04,
        "y": 0.72
      },
      "kind": "legend",
      "text": "Actual (2021) | Plausible future (2028)",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "c9f2a503-1786-4b3b-9eb6-30e91e54b8e8",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "Consumer agreement: 50%",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-22ff-774c-a15f-44dcfb1289f6",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.8,
        "x": 0.04,
        "y": 0.35
      },
      "kind": "paragraph",
      "text": "Suppose our tensions shift and acceptance of wellness technologies increase, including those used to synthesize foods and medications. What could that world look like? These waypoints are a good starting point of topics to continue researching to guide us toward a desired future, and to see if we’ve charted the correct course.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "5cf6a3b5-bdfb-4abd-a2e8-47f3d6a998f6",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.8,
        "x": 0.04,
        "y": 0.25
      },
      "kind": "paragraph",
      "text": "How will you know which plausible port you’re steering toward? Opinion impacts how we react to future events — from natural disasters to technical triumphs and political turmoil.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "d54cfee9-e37c-4c7a-b6c9-375d1907ffc3",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.8,
        "x": 0.04,
        "y": 0.78
      },
      "kind": "source-note",
      "text": "Q. How much do you agree or disagree with the following statements? (Net agree) - I try to avoid foods that are genetically modified or engineered (Source for actual today: Ipsos survey conducted Dec. 3-6, 2021, among 1,158 U.S. adults.)",
      "attrs": {
        "numbered": true
      },
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "bc39f282-ee3b-4520-9df2-1cf7696e8220",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.06,
        "w": 0.25,
        "x": 0.04,
        "y": 0.13
      },
      "kind": "title",
      "text": "Waypoints",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "537c043d-0ecf-4733-8b6a-dddc1435fd43",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.04,
        "w": 0.9,
        "x": 0.04,
        "y": 0.48
      },
      "kind": "title",
      "text": "How those who avoid foods they don’t view as ‘natural’ could change their minds in the future",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "9e5912ad-2db7-4669-ac33-17bd970f9128",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Audience Definition",
      "slug": "audience-definition",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "c9ce7992-5477-443d-bce2-e4980f9507a9",
      "evidence": "The components mention 'audience' and 'acceptance of wellness technologies'.",
      "confidence": 0.7
    },
    {
      "name": "Before/after framing",
      "slug": "before-after-framing",
      "agent": null,
      "layer": "slide",
      "matchId": "8e07ce30-0208-441c-b34d-b522680cce88",
      "evidence": "The slide presents a 'plausible future' scenario with a chart showing a shift from 50% to 39% agreement.",
      "confidence": 0.7
    }
  ],
  "frameworks": [],
  "arcBeats": [],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}