{
  "docId": "019dd923-5e87-7479-8207-ff2e1b752ad1",
  "docSlug": "7b0fb6e7f2990b3c",
  "documentTitle": "Investor Day   Presentation 140623   FINAL",
  "authorId": "IPSOS",
  "authorName": "Ipsos",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "industry_analyst",
  "sourceTypeLabel": "Industry analyst",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.778,
  "pageNumber": 25,
  "pageCount": 85,
  "prevPage": 24,
  "nextPage": 26,
  "slideType": "section_divider",
  "function": "transition",
  "density": "sparse",
  "nDataPoints": 0,
  "notes": null,
  "elementsJson": [
    "headline_text"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5e87-7479-8207-ff2e1b752ad1/25",
  "deckHref": "/decks/019dd923-5e87-7479-8207-ff2e1b752ad1",
  "deckJsonHref": "/decks/019dd923-5e87-7479-8207-ff2e1b752ad1.json",
  "deckAnchorHref": "/decks/019dd923-5e87-7479-8207-ff2e1b752ad1#slide-25",
  "components": [
    {
      "bbox": {
        "h": 0.05,
        "w": 0.05,
        "x": 0.925,
        "y": 0.9
      },
      "kind": "image",
      "text": null,
      "attrs": null,
      "subkind": "logo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "00e36809-6257-4357-9aa9-711c66b46e2f",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.07,
        "w": 0.28,
        "x": 0.624,
        "y": 0.64
      },
      "kind": "paragraph",
      "text": "Trinh Tu\nHead of Public Affairs, UK",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "d43bb9c6-0336-4670-a15e-6fd4480a8a59",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.6,
        "x": 0.125,
        "y": 0.18
      },
      "kind": "title",
      "text": "Public Affairs",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "dc8a0e91-d517-4a26-9ebf-f88094c1a251",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 31,
      "from": 21,
      "beatId": "9f5b9a5c-4cee-4c4c-a03d-476eddfa56ce",
      "arcName": "The Consultant's Gambit",
      "arcSlug": "consultants-gambit",
      "beatName": "Evidence & Proof",
      "beatSlug": "consultants-gambit-evidence-proof",
      "evidence": "The deck provides client examples, large clients rely on Ipsos' expertise, and confirming strategies priorities.",
      "position": 3,
      "confidence": 0.8,
      "parentBeatName": "Evidence",
      "parentBeatSlug": "evidence"
    }
  ],
  "loops": [
    {
      "to": 31,
      "from": 21,
      "name": "Cost Of Inaction",
      "slug": "27-cost-of-inaction",
      "bestFor": "Urgent budget requests, compliance, risk mitigation",
      "matchId": "1b27c9bf-3fd7-467f-9e88-7cef6e37a9af",
      "evidence": "The deck highlights clients' needs and Ipsos' competitive advantage.",
      "position": 1,
      "objective": "The cost of not using Ipsos' expertise",
      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
      "confidence": 0.6,
      "description": "Quantify what happens if the audience does nothing"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}