{
  "docId": "019dd923-5e87-7479-8207-ff2e1b752ad1",
  "docSlug": "7b0fb6e7f2990b3c",
  "documentTitle": "Investor Day   Presentation 140623   FINAL",
  "authorId": "IPSOS",
  "authorName": "Ipsos",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "industry_analyst",
  "sourceTypeLabel": "Industry analyst",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.778,
  "pageNumber": 14,
  "pageCount": 85,
  "prevPage": 13,
  "nextPage": 15,
  "slideType": "market_landscape",
  "function": "summarize",
  "density": "overcrowded",
  "nDataPoints": 4,
  "notes": "The slide uses a donut chart to visualize revenue distribution by segment, with detailed service offerings listed for each segment.",
  "elementsJson": [
    "headline_text",
    "donut_chart",
    "data_table",
    "icon_grid"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5e87-7479-8207-ff2e1b752ad1/14",
  "deckHref": "/decks/019dd923-5e87-7479-8207-ff2e1b752ad1",
  "deckJsonHref": "/decks/019dd923-5e87-7479-8207-ff2e1b752ad1.json",
  "deckAnchorHref": "/decks/019dd923-5e87-7479-8207-ff2e1b752ad1#slide-14",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "Only player to offer a complete offer to understand society, markets and people",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd952-22fc-75bd-8fcb-b81346c7c58c",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.5,
        "w": 0.4,
        "x": 0.3,
        "y": 0.3
      },
      "kind": "chart",
      "text": "Revenue share by segment donut chart",
      "attrs": null,
      "subkind": "donut",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "9687f62d-456a-456f-8800-7f0d1c0769f1",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.28,
        "x": 0.68,
        "y": 0.27
      },
      "kind": "list",
      "text": "DOCTORS AND PATIENTS: Healthcare, Pharma sector",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "52d2936d-4976-476a-9808-5c386d998900",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.2,
        "w": 0.28,
        "x": 0.68,
        "y": 0.58
      },
      "kind": "list",
      "text": "CUSTOMERS & EMPLOYEES: Audience Measurement, Automotive & Mobility, Customer Experience, Channel Performance",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "89679b25-ef8f-4103-a9d2-b0d6a3026b6a",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.6,
        "w": 0.28,
        "x": 0.02,
        "y": 0.27
      },
      "kind": "list",
      "text": "CONSUMERS: Trackers, Advertising testing, Product testing, Qualitative studies, Market Strategy, ROI, Data Delivery, Social Intelligence, Advisory",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "b6453096-cffc-4b3e-b481-f685e8e4ec20",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.28,
        "x": 0.68,
        "y": 0.38
      },
      "kind": "list",
      "text": "CITIZENS: Corporate Reputation, Public Affairs",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "ff1bae21-d300-4557-b703-3e2d65bc6be1",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.08,
        "x": 0.6,
        "y": 0.62
      },
      "kind": "metric",
      "text": "20%",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "017440cf-8e20-4dce-a98e-a003130f3bb1",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.08,
        "x": 0.29,
        "y": 0.27
      },
      "kind": "metric",
      "text": "47%",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "1c48154c-4717-4d4b-9d86-af8214642b12",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.08,
        "x": 0.6,
        "y": 0.42
      },
      "kind": "metric",
      "text": "16%",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "24092b9c-47f8-4dc7-9d23-f4cdef54aa29",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.08,
        "x": 0.6,
        "y": 0.27
      },
      "kind": "metric",
      "text": "17%",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "7928cc29-72a0-4b4c-b000-7cf4c4704251",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "Share of revenue 2022: 47%",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-22fc-75bd-8fcb-be653720785f",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.7,
        "x": 0.02,
        "y": 0.2
      },
      "kind": "title",
      "text": "Only player to offer a complete offer to understand society, markets and people",
      "attrs": null,
      "subkind": "action-title",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "5b5fd3c7-783e-4516-ae41-3292174f2266",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.6,
        "x": 0.02,
        "y": 0.05
      },
      "kind": "title",
      "text": "EXPERTISE IN ALL SPHERES of market and opinion research",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "7d7bdfde-6b85-4846-82ee-a231d271f06b",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Audience Definition",
      "slug": "audience-definition",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "679e6735-e50b-4441-9d31-1a73da698769",
      "evidence": "list/bullet: CONSUMERS: Trackers, Advertising testing, Product testing, Qualitative studies, Market Strategy, ROI, Data Delivery, Social Intelligence, Advisory",
      "confidence": 0.7
    },
    {
      "name": "Market Segmentation Pyramid",
      "slug": "market-segmentation-pyramid",
      "agent": null,
      "layer": "slide",
      "matchId": "0cfc6974-c6da-45a1-a8de-40f0daa7e422",
      "evidence": "list/bullet: CONSUMERS: Trackers, Advertising testing, Product testing, Qualitative studies, Market Strategy, ROI, Data Delivery, Social Intelligence, Advisory",
      "confidence": 0.5
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 20,
      "from": 8,
      "beatId": "d081e100-f5ed-4363-9254-3dcdeaf46a43",
      "arcName": "The Consultant's Gambit",
      "arcSlug": "consultants-gambit",
      "beatName": "Solution & Approach",
      "beatSlug": "consultants-gambit-solution-approach",
      "evidence": "The deck outlines Ipsos' unique offer, global coverage, and truth delivered to decision makers.",
      "position": 2,
      "confidence": 0.8,
      "parentBeatName": "Turn",
      "parentBeatSlug": "turn"
    }
  ],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}