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      "text": "Profile of Crypto Owners: Current crypto owners were more likely to be investors (87%) and had higher general financial literacy (57% average score) and knowledge about crypto (61% average score). They were also more likely to have been targeted by crypto advertising and to feel it motivated them to purchase. Demographically they were more likely to be men (67%), 25-44 (59%), with children in the household (40%), more formally educated (49% have an undergraduate degree or higher), employed full-time (67%) and with somewhat higher income (37%: $100k+ annually).",
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      "text": "Tolerance for risk in investing: Most Canadians stated they have a more limited tolerance for risk in investing which is impacting receptiveness to crypto assets (56% very conservative or conservative). Among those who have never owned crypto assets or crypto funds, concerns about the amount of potential risk (i.e., ‘feels like gambling’, cybersecurity concerns, its volatile value) were among the most prominent reasons why they decided against purchasing them. Non-owners also had more limited knowledge and understanding of crypto assets.",
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      "text": "25% of Canadians considered themselves as more aggressive in their approach to investing which rises to nearly half among those who currently own crypto assets or crypto funds (48%). Those who accept more risk were more likely to be an investor (63%), knowledgeable about crypto assets (46% average knowledge score), to believe they play a key role in the financial system (49%) and will continue to do so (61%), to currently own either crypto assets or crypto funds (24%) and to plan to purchase crypto assets in the next 12 months (45%).",
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      "text": "2) KEY FINDINGS",
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