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  "documentTitle": "inv research 20220928 crypto asset survey EN",
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      "text": "However, younger Canadians are more exposed and are influenced to a greater extent by these marketing strategies.",
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      "text": "After seeing advertising, 46% were not more or less willing to buy crypto assets. Almost four in ten (38%) said they were more willing to purchase crypto after an ad, which includes 9% who said they were much more willing. Inversely, 13% were less willing, which included 7% who said they were much less willing. However, younger Canadians are more exposed and are influenced to a greater extent by these marketing strategies: First, those aged 18-34 were the most likely to have seen ads on social media (68%), from an investment firm (15%) or a mutual fund/ETF company (12%). They were also more likely to have seen advertising from crypto trading platforms, especially those aged 18-34 (42% vs. 35-54: 29%; 55+: 14%). Second, younger generations were much more willing to purchase crypto assets after having seen advertising, especially those aged between 18-34 (54% vs. 35-54: 38%; 55+: 17%).",
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      "text": "Marketing and advertising constitutes an integral part of the financial ecosystem of crypto assets. Advertising about crypto assets was mostly present on the web. More than half (55%) of Canadians remembered seeing an ad about crypto on social media, while more than 4 in 10 (43%) saw an ad online, and a quarter (26%) remembered seeing them on online news, blogs and forums.",
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      "text": "Comparatively, under two in ten (19%) remembered seeing an investor alert or notice from a Canadian securities regulator warning about the risks associated to crypto assets.",
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      "text": "In the last three months, only a minority of Canadians had seen offers from crypto trading platforms, or advertising about them. Almost a third of Canadians (32%) remembered seeing marketing or an ad by a well-known personality (i.e., actor, celebrity, sports person, social media influencer) encouraging them to buy or sell through a specific crypto trading platform.",
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