{
  "docId": "019dd923-5e87-7479-8207-eccebaf1b5c4",
  "docSlug": "b045a0cf602d1161",
  "documentTitle": "inv research 20220928 crypto asset survey EN",
  "authorId": "IPSOS",
  "authorName": "Ipsos",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "industry_analyst",
  "sourceTypeLabel": "Industry analyst",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.778,
  "pageNumber": 43,
  "pageCount": 79,
  "prevPage": 42,
  "nextPage": 44,
  "slideType": "market_landscape",
  "function": "analyze_data",
  "density": "overcrowded",
  "nDataPoints": 15,
  "notes": "The slide uses a flow-style diagram to connect the 12% stablecoin ownership segment to the specific reasons for holding them.",
  "elementsJson": [
    "headline_text",
    "paragraph",
    "bar_chart_horizontal",
    "bar_chart_horizontal"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5e87-7479-8207-eccebaf1b5c4/43",
  "deckHref": "/decks/019dd923-5e87-7479-8207-eccebaf1b5c4",
  "deckJsonHref": "/decks/019dd923-5e87-7479-8207-eccebaf1b5c4.json",
  "deckAnchorHref": "/decks/019dd923-5e87-7479-8207-eccebaf1b5c4#slide-43",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "Among those who currently hold crypto assets, approximately one in ten (12%) hold stablecoins specifically.",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd952-22fe-7591-884e-9b8837d5f296",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.55,
        "w": 0.25,
        "x": 0.035,
        "y": 0.28
      },
      "kind": "chart",
      "text": "Crypto asset ownership breakdown",
      "attrs": null,
      "subkind": "bar-horizontal",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "43da70f6-f64f-481c-84f9-8fd51d523d15",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.55,
        "w": 0.35,
        "x": 0.45,
        "y": 0.28
      },
      "kind": "chart",
      "text": "Reasons for holding stablecoins",
      "attrs": null,
      "subkind": "bar-horizontal",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "8d520965-93e2-45f4-af30-500989227450",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "Stablecoin ownership: 12%",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-22fe-7591-884e-9e6576f8ab0f",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.2,
        "x": 0.035,
        "y": 0.085
      },
      "kind": "source-note",
      "text": "Base: Currently own crypto assets (n=560) Q34. What type of crypto assets do you currently hold?",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "6ee6e78c-0c70-4cc4-84be-e658a689d4a5",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.2,
        "x": 0.45,
        "y": 0.085
      },
      "kind": "source-note",
      "text": "Base: Hold Stablecoins (n=69) Q35. Why did you purchase stablecoins?",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "ecbbdc5a-16a0-4db7-893f-ece157a54b39",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.93,
        "x": 0.035,
        "y": 0.13
      },
      "kind": "subtitle",
      "text": "Among those who currently hold crypto assets, approximately one in ten (12%) hold stablecoins specifically. The most common reasons for purchasing stablecoins were to diversify their portfolio (40%), followed by because they are lower risk (36%), they find it easier to make payments (35%) or because they are less volatile than cryptocurrencies (34%).",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "bb45f7c9-afd4-4090-8e41-6773864ef5e6",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.4,
        "x": 0.035,
        "y": 0.05
      },
      "kind": "title",
      "text": "Reason(s) For Holding Stablecoins",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "6d149c7d-eec4-4f30-97a4-9cf07520a39d",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 79,
      "from": 10,
      "beatId": "34f863ac-8612-47b6-9c67-303913f10dc9",
      "arcName": "Monroe's Motivated Sequence",
      "arcSlug": "monroes-sequence",
      "beatName": "Satisfaction",
      "beatSlug": "monroes-sequence-satisfaction",
      "evidence": "The document provides detailed data tables and analysis, satisfying the reader's need for information.",
      "position": 2,
      "confidence": 0.8,
      "parentBeatName": "Turn",
      "parentBeatSlug": "turn"
    }
  ],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}